Podcasting is evolving faster than the systems built to measure it. Audiences are moving between audio and video, consumption is increasingly happening across closed platforms, and advertisers are being asked to make sense of performance without always having access to the full picture.
In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Dan Granger, CEO and Founder of Oxford Road, to unpack the newly released AMP Accords (Alliance for Measurement in Podcasting) and the larger questions they raise for the future of podcast advertising.
They explore what actually qualifies as a podcast in an increasingly video-first world, who should own podcast budgets inside major brands, and what happens when audiences migrate to platforms where measurement and attribution work very differently.
At the center of the conversation is a bigger question: As podcasting evolves, can the advertising ecosystem evolve with it?
Heather and Dan examine what greater industry alignment could look like, what advertisers need from platforms like Apple, Spotify, and YouTube, and whether the push toward video could fundamentally change how podcast advertising is bought, measured, and valued.
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