Why Programmatic Podcast Ads Are Good For Podcasting

I can go on and on all day about how important and influential host-read endorsement ads are, but the reality is we need programmatic ads in podcasting for various reasons.

Today, I want to share the research I have done because I think that programmatic ads have a place in podcasting and will help the industry continue to grow.

I will cover topics like:

• Targeting
• Technology development
• New advertisers
• Ease of purchase
• Automation

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