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Episodes (20)
Videos (1)
Episodes
Answering Marketers Questions About Podcast Advertising
Sept. 15, 2021
We have had a rush of new advertisers enter the space this month, and many of them had questions that I thought would be useful to you.
How Advertising Agency, Veritone One, Leverages Dynamic Ad Insertion
June 9, 2021
Bart Roselli, SVP Growth for Veritone One, shared some powerful information about how brands can utilize the benefits of dynamic ad insertion to drive campaign goals. He shares some of the challenges of dynamic ad insertion and how Veritone One...
Industry Expert Examines The Changes In Podcast Advertising
Feb. 4, 2021
Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The Podcast Consumer, Edison’s annual look at podcast listeners' demographics and habits. He is the co-author of The Infinit…
The Nuances And Peculiarities Of Podcast Advertising with Krystina Rubino
Oct. 22, 2020
"It's a great channel for brands to start in who are moving towards more demand-based marketing. But, at the same time, I like to call it baby's first offline channel. People like investing in it because the production costs are low, but it's still …
2022 Podcast Trends and Predictions with Sam Sethi
Dec. 8, 2021
2021 has been an incredible year for podcasting, but what does 2022 have install for us? Let's find out with Sam Sethi, podcast industry veteran and knowledge curator.
7 Biggest Trends To Watch In Podcast Advertising Right Now
Oct. 15, 2020
There is a flurry of activity in podcast advertising right now, so I curated a list of seven of the biggest trends I see happening and how they will affect you. In this episode, I discuss trends like privacy issues, the domination of podcast...
Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws, and Brand Safety With Bryan Barletta
Oct. 8, 2020
There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Profitable to share his insider knowledge. We talk about the importance of brand safety and how dynamic ad insertion helps.…
A Peek Behind the Curtain: Team Spotlight
Aug. 21, 2024
“The beauty of podcasting is that you can actually help people get to conversion faster through a quality ad read” In today’s episode, our host, Heather Osgood, is joined by Audrey Renken, Account Executive at True Native Med...
Brands and Podcasters Legal Rights with Gordon Firemark
July 20, 2022
Podcasting can feel like the wild wild west where things are unregulated. But are they really? Find out from legal expert Gordon Firemark how brands and podcasters should be protecting themselves from lawsuits.
Brand Suitability In Podcasting with Ad Results Media
May 11, 2022
"We listen for anything that might not be brand suitable for our clients. So if there's anything that's said, within the ad, or around the ad that doesn't fit with our client's vibe, that's something that we also look out for." - Lindsay Smith, Vice…
Content Alignment and How It Impacts Advertising Results with Ame Fuhlbruck
Nov. 9, 2022
“My biggest encouragement is always keeping an open mind. Keep an open mind and keep very strict reporting. Both are equally important. And, with those paired, I think you can create a very easy roadmap for successful advert...
Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media
Oct. 1, 2020
Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast audience. In this episode, he shares his tricks and tips for podcasters and advertisers to dig deeper into their listener…
Fatima Zaidi Is Elevating Branded Podcasts
Nov. 24, 2021
I have always been apprehensive about brands entering the podcast space to create corporate shows without strong guidance from experts. They usually end up as a 30-minute infomercial for their products or services. I am fasci...
Finding Podcasts To Advertise On Got A Lot Easier With Podchaser
Feb. 18, 2021
One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Most brands will search Google or Apple podcasts, but that is very limiting. Podchaser, also know as the "IMDb for...
How Does Podcast Advertising Work and Why is it Effective?
Dec. 17, 2020
With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From Incremental Media, Eric Smith joins us on the show today to talk about how to leverage podcast ads, why they are unique, a…
How To Create High Converting Ads With Stew Redwine
Jan. 19, 2022
Not all podcast ads are created equal, so Stew Redwine, Creative Director from Oxford Road, shares his experience and expert advice to help us create high-converting podcast ads.
Live Stream: Podcast Industry News With Rob Greenlee, Libsyn
Nov. 5, 2020
Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to talk about what is happening in the podcast industry. We cover a variety of topics like the Podcast Academy, what the future holds for podcast...
Podcast Advertising From An Agency Perspective With Glenn Rubenstein
Feb. 2, 2022
We talk a lot about what podcast advertising is like from a brand's perspective, but what about the agencies that support these brands? How do they manage to bridge the partnership between podcasters, networks, rep firms, and brands?
Podcast Advertising Is Reaching The Unreachable On-Demand Generation
April 28, 2021
Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand generation that is opting out of advertising. We talk about how brands and marketers can gain insights from the...
Podcast Guesting Advice From An Expert Pod-Matcher
Jan. 28, 2021
Podcasts have become the new stage for brands, coaches, and influencers to reach a new audience. If it's part of your growth strategy to be on more shows or to find more guests to interview, you need to listen to this episode of The Podcast...
Videos
A Peek Behind the Curtain: Team Spotlight
Aug. 21, 2024
“The beauty of podcasting is that you can actually help people get to conversion faster through a quality ad read...”
In today’s episode, our host, Heather Osgood, is joined by Audrey Renken, Account Executive at True Native Media, sales expert and…
Answering Marketers Questions About Podcast Advertising
Sept. 15, 2021
We have had a rush of new advertisers enter the space this month, and many of them had questions that I thought would be useful to you.
How Advertising Agency, Veritone One, Leverages Dynamic Ad Insertion
June 9, 2021
Bart Roselli, SVP Growth for Veritone One, shared some powerful information about how brands can utilize the benefits of dynamic ad insertion to drive campaign goals. He shares some of the challenges of dynamic ad insertion and how Veritone One...
Industry Expert Examines The Changes In Podcast Advertising
Feb. 4, 2021
Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The Podcast Consumer, Edison’s annual look at podcast listeners' demographics and habits. He is the co-author of The Infinit…
The Nuances And Peculiarities Of Podcast Advertising with Krystina Rubino
Oct. 22, 2020
"It's a great channel for brands to start in who are moving towards more demand-based marketing. But, at the same time, I like to call it baby's first offline channel. People like investing in it because the production costs are low, but it's still …
2022 Podcast Trends and Predictions with Sam Sethi
Dec. 8, 2021
2021 has been an incredible year for podcasting, but what does 2022 have install for us? Let's find out with Sam Sethi, podcast industry veteran and knowledge curator.
7 Biggest Trends To Watch In Podcast Advertising Right Now
Oct. 15, 2020
There is a flurry of activity in podcast advertising right now, so I curated a list of seven of the biggest trends I see happening and how they will affect you. In this episode, I discuss trends like privacy issues, the domination of podcast...
Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws, and Brand Safety With Bryan Barletta
Oct. 8, 2020
There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Profitable to share his insider knowledge. We talk about the importance of brand safety and how dynamic ad insertion helps.…
A Peek Behind the Curtain: Team Spotlight
Aug. 21, 2024
“The beauty of podcasting is that you can actually help people get to conversion faster through a quality ad read” In today’s episode, our host, Heather Osgood, is joined by Audrey Renken, Account Executive at True Native Med...
Brands and Podcasters Legal Rights with Gordon Firemark
July 20, 2022
Podcasting can feel like the wild wild west where things are unregulated. But are they really? Find out from legal expert Gordon Firemark how brands and podcasters should be protecting themselves from lawsuits.
Brand Suitability In Podcasting with Ad Results Media
May 11, 2022
"We listen for anything that might not be brand suitable for our clients. So if there's anything that's said, within the ad, or around the ad that doesn't fit with our client's vibe, that's something that we also look out for." - Lindsay Smith, Vice…
Content Alignment and How It Impacts Advertising Results with Ame Fuhlbruck
Nov. 9, 2022
“My biggest encouragement is always keeping an open mind. Keep an open mind and keep very strict reporting. Both are equally important. And, with those paired, I think you can create a very easy roadmap for successful advert...
Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media
Oct. 1, 2020
Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast audience. In this episode, he shares his tricks and tips for podcasters and advertisers to dig deeper into their listener…
Fatima Zaidi Is Elevating Branded Podcasts
Nov. 24, 2021
I have always been apprehensive about brands entering the podcast space to create corporate shows without strong guidance from experts. They usually end up as a 30-minute infomercial for their products or services. I am fasci...
Finding Podcasts To Advertise On Got A Lot Easier With Podchaser
Feb. 18, 2021
One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Most brands will search Google or Apple podcasts, but that is very limiting. Podchaser, also know as the "IMDb for...
How Does Podcast Advertising Work and Why is it Effective?
Dec. 17, 2020
With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From Incremental Media, Eric Smith joins us on the show today to talk about how to leverage podcast ads, why they are unique, a…
How To Create High Converting Ads With Stew Redwine
Jan. 19, 2022
Not all podcast ads are created equal, so Stew Redwine, Creative Director from Oxford Road, shares his experience and expert advice to help us create high-converting podcast ads.
Live Stream: Podcast Industry News With Rob Greenlee, Libsyn
Nov. 5, 2020
Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to talk about what is happening in the podcast industry. We cover a variety of topics like the Podcast Academy, what the future holds for podcast...
Podcast Advertising From An Agency Perspective With Glenn Rubenstein
Feb. 2, 2022
We talk a lot about what podcast advertising is like from a brand's perspective, but what about the agencies that support these brands? How do they manage to bridge the partnership between podcasters, networks, rep firms, and brands?
Podcast Advertising Is Reaching The Unreachable On-Demand Generation
April 28, 2021
Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand generation that is opting out of advertising. We talk about how brands and marketers can gain insights from the...
Podcast Guesting Advice From An Expert Pod-Matcher
Jan. 28, 2021
Podcasts have become the new stage for brands, coaches, and influencers to reach a new audience. If it's part of your growth strategy to be on more shows or to find more guests to interview, you need to listen to this episode of The Podcast...
A Peek Behind the Curtain: Team Spotlight
Aug. 21, 2024
“The beauty of podcasting is that you can actually help people get to conversion faster through a quality ad read...”
In today’s episode, our host, Heather Osgood, is joined by Audrey Renken, Account Executive at True Native Media, sales expert and…