Videos

Listen to the full episode here 👇 https://www.podcastadvertisingplaybook.com/iabs-2023-podcast-ad-revenue-report _________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 _________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ _________________________________…

It’s time for the IAB’s annual Podcast Advertisement Revenue Report! IAB stands for the Interactive Advertising Bureau, and each year they put together an event where advertisers and content creators alike come together and talk about opportunities within the podcast space - but we’re most excited for the revenue study.…

I think podcast ads are great. I love podcast ads. But you can have too much of a good thing. Follow these simple tips to make sure you don’t have too many ads in your podcast. _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign…

Listen to the full episode here 👇 https://www.podcastadvertisingplaybook.com/avoid-advertiser-fatigue _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ ___________________________________________________________________________…

Audience size isn’t the only way to measure a podcast’s success, but it’s a pretty common one. And I’ve noticed that it’s been getting harder and harder to grow your podcast with the influx of new shows we’ve been seeing lately. But just because it’s harder doesn’t mean it’s impossible.…

Listen to the full episode here 👇 https://www.podcastadvertisingplaybook.com/avoid-advertiser-fatigue _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ ___________________________________________________________________________…

I“I have certainly had conversations with some of the OGs in the podcast space that are like, ‘Hey, podcasts were created to be ad-free. We were trying to get away from this in terrestrial radio, and that’s why we started podcasting.’ I totally get that, but also, it feels like…

Not quite sure where to start when it comes to getting ads on your podcast? You’re not alone. Podcast advertising can be scary, but that’s why I’m here. I created a list of four different ways to determine if you’re podcast is ready for advertisers. Once you have these four…

Find out more 👇 https://www.podcastadvertisingplaybook.com/constructing-a-good-ad _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ ___________________________________________________________________________ #podcast #podcastadvertising #advertisingagency…

Podcast ads can be confusing. Podcast ads can be time-consuming. Let us do the hard work for you so you can focus on doing what you do best - creating content. Listen more here 👇 https://www.podcastadvertisingplaybook.com/a-true-native-media-deep-dive/ _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign…

If you're new to podcast advertising, today's episode is for you! "Podcast Advertising is Influencer Marketing." 👇 https://www.podcastadvertisingplaybook.com/podcast-advertising-is-influencer-marketing Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com Connect with Sarah Marini, Senior Manager at Athletic Greens: LinkedIn: https://www.linkedin.com/in/sarah-marini-2a0060166/ Website: https://www.athleticgreens.com

Crazy idea, right? Well, not really. We love podcast ads because of the relationship the host creates with their audience. Which makes it influencer marketing. Learn more in today's episode of The Podcast Advertising Playbook. https://www.podcastadvertisingplaybook.com/podcast-advertising-is-influencer-marketing Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com…

Tune in to hear Ashleigh Colón from Eight Sleep talk about: * How audience size plays a role in advertising. * The importance of testing different ad strategies. * Why you need to be giving your hosts talking points. * Understanding your advertising budget. Listen here 👇 https://www.podcastadvertisingplaybook.com/getting-thoughtful-with-ad-formats Connect with…

We’ve all heard the joke - if you’re a podcast host, you get a mattress! And who knows more about mattress podcast ads than Ashleigh Colón, Offline Media Manager at Eight Sleep? We think she’s the expert, which is why she’s joining Heather Osgood on today’s episode of The Podcast…

Have you listened to Heather's Podcast Movement breakdown? Check it out here 👇 https://www.podcastadvertisingplaybook.com/your-2023-podcast-movement-recap Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com

Are you tired of hearing about ChatGPT yet? Because we aren't! ChatGPT has been a hot topic all over social media, and this conversation continued in person at Podcast Movement. Tune in to hear the rest of Heather's Podcast Movement Recap 👇 https://www.podcastadvertisingplaybook.com/your-2023-podcast-movement-recap Connect with us on Social Media: Twitter:…

Podcast Movement is a great way to learn more about the future of the podcasting industry, but it’s not all work! Our True Native Media team had a BLAST hanging out together at Podcast Movement, and we’re so excited to share the highlights from their trip! Make sure to set…

Podcast Movement is a great chance to meet other passionate people in the podcasting industry. Come with Heather Osgood, our CEO, as she takes us on a tour of Podcast Movement Evolutions. If you enjoy True Native Media's content, make sure to subscribe and hit the notification bell. Connect with…

If you’ve spent any amount of time in the podcasting industry, you’ve heard about pixel tracking. But what does that mean? What are pixels? That’s exactly what Caleb Mansfield explains on today’s episode of The Podcast Advertising Playbook. Caleb is the Director of Partner Success at Artsai, and today, he’s…

If you enjoy True Native Media's content, make sure to subscribe and hit the notification bell. Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com

CEO Heather Osgood takes us on a tour of her brand-new office! Who doesn't love a good office tour?! If you enjoy True Native Media's content, make sure to subscribe and hit the notification bell. Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com Subscribe…

“One of the things that you and I had been talking about is this idea of creating a successful relationship from beginning to end… We want the content creator to be rewarded. We want the ad seller to be rewarded, and we want the advertiser to be rewarded. It has…

In over 100 episodes of The Podcast Advertising Playbook, Heather Osgood hasn’t spent a lot of time talking about what we do at True Native Media - but that’s about to change. Heather is joined by our brand new Vice President, Nick Gryniewicz, to tell you everything you need to…

Over the last five years, audio has risen to challenge video in a way I never thought would happen. While everyone says, "Attention spans are getting shorter; make bite-size content," I have seen the long-form podcasting style thrive. But many brands are not paying attention to building a robust audio…