A few times a year, professionals from the industry get to see each other in person for an event fully dedicated to podcasting. Our team just got back from Podcast Movement, and True Native Media CEO Heather Osgood can’t wait to share everything she learned. Tune in to learn about:…
Check out our newest episode of The Podcast Advertising Playbook to hear my breakdown of everything you missed at Podcast Movement. 👇 https://www.podcastadvertisingplaybook.com/lets-talk-about-podcast-movement/ _________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplayboo... & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 _________________________________…
You might have noticed we were a bit quiet last week... but that's because we got our WHOLE team together for an in-person retreat! We're a fully remote team here at True Native Media, but nothing beats getting together to have some fun in the sun! Connect with us on…
“So, there is something here. This medium works - it builds trust. It’s more authentic, and it just creates that craved for human connection that people really want. And especially when they’re thinking about brands. I think people really want to trust the brands that they work with. And podcasting…
What's the first step to finding podcasts to advertise on? This video! To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 _________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising…
Direct Response Advertising vs. Brand Advertising. Which is better? _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/…
Direct Response vs Brand Campaigns. Which is better? _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ ___________________________________________________________________________…
I“I think we kind of owe it to ourselves as publishers to remember what made podcast ads so effective in the first place - they actually sounded authentic.” NPR is one of America’s largest media companies - so they must be doing something right! In today’s episode, Heather Osgood is…
Listen to the full episode here 👇 https://www.podcastadvertisingplaybook.com/npr-style-ads _________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 _________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ _________________________________…
So you got your first ad. How long should it be? Let’s talk about it. _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia…
Listen to the full episode here 👇 https://www.podcastadvertisingplaybook.com/iabs-2023-podcast-ad-revenue-report _________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 _________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ _________________________________…
Some people think talking about pricing is taboo - I’m not that person. Let’s talk numbers so you know exactly how much you should be spending on a podcast ad. _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never…
Listen to the full episode here 👇 https://www.podcastadvertisingplaybook.com/iabs-2023-podcast-ad-revenue-report _________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 _________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ _________________________________…
It’s time for the IAB’s annual Podcast Advertisement Revenue Report! IAB stands for the Interactive Advertising Bureau, and each year they put together an event where advertisers and content creators alike come together and talk about opportunities within the podcast space - but we’re most excited for the revenue study.…
I think podcast ads are great. I love podcast ads. But you can have too much of a good thing. Follow these simple tips to make sure you don’t have too many ads in your podcast. _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign…
Listen to the full episode here 👇 https://www.podcastadvertisingplaybook.com/avoid-advertiser-fatigue _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ ___________________________________________________________________________…
Audience size isn’t the only way to measure a podcast’s success, but it’s a pretty common one. And I’ve noticed that it’s been getting harder and harder to grow your podcast with the influx of new shows we’ve been seeing lately. But just because it’s harder doesn’t mean it’s impossible.…
Listen to the full episode here 👇 https://www.podcastadvertisingplaybook.com/avoid-advertiser-fatigue _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ ___________________________________________________________________________…
I“I have certainly had conversations with some of the OGs in the podcast space that are like, ‘Hey, podcasts were created to be ad-free. We were trying to get away from this in terrestrial radio, and that’s why we started podcasting.’ I totally get that, but also, it feels like…
Not quite sure where to start when it comes to getting ads on your podcast? You’re not alone. Podcast advertising can be scary, but that’s why I’m here. I created a list of four different ways to determine if you’re podcast is ready for advertisers. Once you have these four…
Find out more 👇 https://www.podcastadvertisingplaybook.com/constructing-a-good-ad _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ ___________________________________________________________________________ #podcast #podcastadvertising #advertisingagency…
Podcast ads can be confusing. Podcast ads can be time-consuming. Let us do the hard work for you so you can focus on doing what you do best - creating content. Listen more here 👇 https://www.podcastadvertisingplaybook.com/a-true-native-media-deep-dive/ _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign…
If you're new to podcast advertising, today's episode is for you! "Podcast Advertising is Influencer Marketing." 👇 https://www.podcastadvertisingplaybook.com/podcast-advertising-is-influencer-marketing Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com Connect with Sarah Marini, Senior Manager at Athletic Greens: LinkedIn: https://www.linkedin.com/in/sarah-marini-2a0060166/ Website: https://www.athleticgreens.com
Crazy idea, right? Well, not really. We love podcast ads because of the relationship the host creates with their audience. Which makes it influencer marketing. Learn more in today's episode of The Podcast Advertising Playbook. https://www.podcastadvertisingplaybook.com/podcast-advertising-is-influencer-marketing Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com…