“[Podcast ads are] a way to get them to the site, which then allows us to initiate all other communication.” In today’s episode of The Podcast Advertising Playbook, Heather Osgood is joined by David Dahle, the Chief Operating Officer at Tanasi. David’s advertising strategy is a bit different than most…
Podcasts have been around for 20 years, and in those 20 years, podcast ad buying has been evolving and evolving. It can be so daunting for new buyers in the space to start their first campaign because oftentimes, no one tells them where to start, which is why I created…
“What’s interesting about programmatic is that it has a life cycle.” Our first guest of the year is Tomas Rodriguez, Senior Director of Audio Partnerships at The Trade Desk - and he answers ALL of our questions regarding programmatic ads! Tune in to learn more about: - How The Trade…
“The other thing to consider is that you have a lot of competitors in your space - that are advertising on podcasts. And you’re all going to the same podcasts to advertise. Then really, what you’re doing is cutting into your ability to really stand out and not be there…
“Certainly, we started the year very hopeful, but there was a lot of uncertainty about where the economy was headed. I will say that it has not been as rocky a year as it certainly could have been. So I’m very thankful for that.” 2023 has been full of many…
“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional radio announcer and podcaster, which is what makes it beautiful but also makes it hard.” In the world of AI, it can seem like we’re losing more and more of…
“It’s amazing how many layman people out there who aren’t in the marketing and advertising world don’t realize that there’s actually a connection between, “of, if I go buy this product, it helps the host’... That authentic request is so important.” We’ve said it before, and we’ll say it again…
PR isn’t about hosting parties and drinking cosmos in the Hamptons - even if that’s what Samantha Jones and Sex and the City led us to believe. This week, Heather is joined by Molly DeMellier, PR Lead at Acast, and she sets the record straight on what PR actually is!…
“Think of our NFL network, it’s 38 podcasts. To source 38 podcasts, you don’t want eight different publishers and 38 different onboarding calls and invoices - it can be a nightmare. So for us, we like to just make it as easy for an advertiser as possible to activate with…
If you’re an avid listener of The Podcast Advertising Playbook, you know that at the end of each episode, Heather asks her guests what their predictions for the podcast industry are. And in today’s episode, we revisit these predictions and see who got it right. These predictions span all types…
“So this definition that we’ve had for many years, that a podcast is only media distributed via an RSS feed, is being broken apart now and being expanded. And a lot of folks in the industry don’t like that.” In today’s episode of The Podcast Advertising Playbook, Heather asks the…
The biggest myth in podcast advertising is that bigger audiences produce bigger results. That’s just not true. Yes, a bigger audience can produce bigger results, but smaller podcasts often have more engaged audiences and can produce better results for an advertiser on a cost-per-listener basis. In this week’s episode of…
“Some of the ad loads on some podcasts now are like six and a half minutes, and bam, you’re into another ad. And it drives me insane. I unsubscribe from those shows. I think as a content creator, you have to really think about the ad load.” It’s every creator’s…
Who better to describe the buyer’s perception of podcast advertising than Tom Webster? Tom is a partner at Sounds Profitable, a collection of media properties that cover both strategic and tactical changes to the business of podcast advertising - and we’re so lucky to have him on the podcast! “Podcasting…
A few times a year, professionals from the industry get to see each other in person for an event fully dedicated to podcasting. Our team just got back from Podcast Movement, and True Native Media CEO Heather Osgood can’t wait to share everything she learned. Tune in to learn about:…
Check out our newest episode of The Podcast Advertising Playbook to hear my breakdown of everything you missed at Podcast Movement. 👇 https://www.podcastadvertisingplaybook.com/lets-talk-about-podcast-movement/ _________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplayboo... & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 _________________________________…
You might have noticed we were a bit quiet last week... but that's because we got our WHOLE team together for an in-person retreat! We're a fully remote team here at True Native Media, but nothing beats getting together to have some fun in the sun! Connect with us on…
“So, there is something here. This medium works - it builds trust. It’s more authentic, and it just creates that craved for human connection that people really want. And especially when they’re thinking about brands. I think people really want to trust the brands that they work with. And podcasting…
What's the first step to finding podcasts to advertise on? This video! To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 _________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising…
Direct Response Advertising vs. Brand Advertising. Which is better? _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/…
Direct Response vs Brand Campaigns. Which is better? _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ ___________________________________________________________________________…
I“I think we kind of owe it to ourselves as publishers to remember what made podcast ads so effective in the first place - they actually sounded authentic.” NPR is one of America’s largest media companies - so they must be doing something right! In today’s episode, Heather Osgood is…
Listen to the full episode here 👇 https://www.podcastadvertisingplaybook.com/npr-style-ads _________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 _________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ _________________________________…
So you got your first ad. How long should it be? Let’s talk about it. _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia…