Videos

April 1, 2021

Breaking Down Key Podcast Industry Statistics 2021 (Infinite Dial Study 2021)

I'm going to be talking about podcast statistics and why they are essential to you, your company, and potentially setting up advertising campaigns. Each year, Triton Digital and Edison Research produce a report called The Infinite Dial. If you haven't had a chance to check out my interview with Tom…

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March 30, 2021

What Are Branded Podcasts & How Do They Build Authority?

There are some specific do's and don't when it comes to branded podcasts. The last thing you want is to make the wrong move and turn people away from your business. Branded podcasts can be a great content machine and a trust builder for your customers, so I invited Matty…

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March 24, 2021

How To Level Up Your Podcast Quality And Attract More Listeners

The reason why many podcasts fail is that they are poorly produced, low-value shows. My guest this week is Danny Ozment, founder of Emerald City Productions, a podcast production company. He is here to give us some major tips on improving our podcasts' quality and attracting a bigger audience. He…

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March 17, 2021

What Podcasting Can Learn From Influencer Marketing

Sam Katz, Director of Corporate Marketing, from Marketsmith Inc, joins me on the live session to talk about the lessons that podcasting can learn from influencer marketing to out-perform other channels. Make sure to hit the reminder button to be notified when we go live! #podcast #podcasting #influencermarketing #marketing #podcastadvertising…

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March 10, 2021

Live Streaming Your Podcast: Should You Do It?

Most podcasters I have met prefer to be off-camera. They live in their world of audio and feel confident in it. But only 30% of the UA population listen to podcasts. So how do you grow your audience? How do you reach new listeners? What if live streaming episodes could…

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March 5, 2021

How This Podcast Tripled Their Income In One Year

If you are a podcaster who is looking to make more money with advertisers, then you need to watch this video. That is exactly what Amy Wilson and Margaret Abels from What Fresh Hell: Laughing In The Face Of Motherhood did last year. I saw a huge shift towards dynamic…

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March 3, 2021

Clubhouse: Use It To Grow Podcast Listenership

If you have been on Clubhouse recently, you have probably joined a Billy Samoa Saleebey room. He has taken Clubhouse by storm and is testing how to leverage the social platform to attract and build his podcast audience. I asked him to join me live and share his findings to…

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Feb. 24, 2021

How to format your podcast to make content creation faster and easier

Gone are the days of just pressing record and creating content on the fly. Listeners have upped the content quality game, and so must you if you want people to stay subscribed. Today we are talking about how to format your podcast to make it easier to create awesome episodes…

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Feb. 17, 2021

How to set up your podcast advertiser outreach operation

There are a lot of steps to take before reaching out to advertisers and securing deals. Today, I am sharing the first 4 steps you need to take to set up your outreach operation. We will cover: 1. Creating an outreach spreadsheet or CRM and what to include. 2. Email…

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Feb. 10, 2021

How to create content that your audience will love and keep coming back for more.

One of the hardest things about being a content creator is coming up with content to keep your audience engaged and invested. Today, I am sharing my best practices and top tips for deciding what kind of content to create to grow your relationship with your audience and keep them…

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Feb. 3, 2021

6 Marketing Strategies To Grow Your Podcast

Today I am going to talk about 6 marketing strategies to implement for your podcast. I'll provide a beginner's framework to help podcasters, who are overwhelmed, get clarity around their marketing efforts. Make sure you set the reminder for this and bring any questions you have for me, or drop…

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Jan. 27, 2021

5 Tips To Turn Your Side-Hustle Podcast Into A Profitable Business

If you need extra income right now, you could be missing an opportunity to make money with your podcast. Today I share my 5 top tips for turning your hobby podcast into an income-generating one. At the end of the video, I include one tip that you probably haven't considered…

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Jan. 20, 2021

Preparing For Your First Ad Read: What You Need To Do And How To Market It

Doing something for the first time can be really intimidating, like recording your first podcast ad read. I am going to share the steps to take to prepare yourself before trying your first paid ad read. Then I will talk about how to market it to your audience once it…

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Jan. 20, 2021

First Podcast Ad Read: How To Prepare Yourself (plus market it to your followers)

Preparing For Your First Ad Read: What You Need To Do And How To Market It. Doing something for the first time can be really intimidating, like recording your first podcast ad read. I am going to share the steps to take to prepare yourself before trying your first paid…

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Jan. 6, 2021

Finding Quality Podcast Guests With Alex Sanfilippo

It can be tough to find a guest that brings value to your listeners. Today, I have Alex Sanfilippo on from PodMatch to talk about his best practices and his company PodMatch. You might also enjoy this video in turning your side-hustle podcast into a profitable business: https://www.youtube.com/watch?v=9v8j0s_6dbM If you…

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Dec. 9, 2020

How to create a support system in podcasting

Podcasting can be a lonely endeavor, and sometimes you need some community, some support. Today I am talking about the best way to create a podcast support system and who should be in your inner circle to help you out. You might also enjoy this video in turning your side-hustle…

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Dec. 2, 2020

2020 Podcast Industry Review

Evo Terra and I pontificate over the ups and downs of 2020 and how this year has affected the podcast industry. Some of the details might surprise you! You might also enjoy this video with Rob Greenlee on The Podcast Evolution and Predictions: https://www.youtube.com/watch?v=8Ox9pHXtuTw If you enjoy True Native Media's…

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Dec. 1, 2020

Analysing Podcast Advertising Data

Do you ever wonder how companies come up with all the data on podcasts? Join Cameron Hendrix and me as we walk through all the amazing things his company is doing for podcast analytics and podcast advertising.

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Nov. 18, 2020

How to market and brand your podcast to grow your audience.

Joe Sallustio has done an incredible job of marketing his podcast, The EdUP Experience, and growing his audience. I asked him to join us today in the live stream and share some of his tips and tricks to build your listenership through marketing. You might also enjoy this video about…

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Nov. 12, 2020

Is Podcast Advertising Effective?

The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now. Podsights is the new standard in attribution technology that brands and agencies use to measure and scale their podcast advertising. Brigid Judge, Director Of Partnerships, and Havilland Voss, the…

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Nov. 11, 2020

How much money can you make with podcast advertising?

Join me and let's talk about money and podcast advertising. There is no set standard dollar amount you will make in podcasting because there are so many variables like: ~Downloads ~Inventory ~Type of ad ~Needs of the advertisers I break these down and talk about how each affects how much…

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Nov. 4, 2020

Producing and formatting a podcast to attract sponsors/advertisers.

Harry Duran joins the live stream today to discuss how to structure a podcast that will win over advertisers or sponsors. You might also enjoy this video about How much money you can make with podcast advertising: https://www.youtube.com/watch?v=gmiNKXQPYyo If you enjoy True Native Media's content, make sure to subscribe and…

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Oct. 28, 2020

The Complicated Reality of Podcast Advertising Attribution

I am going to be breaking down what you can ACTUALLY do with podcast attribution when tracking your ad campaigns. You might also enjoy this video about How much money you can make with podcast advertising: https://www.youtube.com/watch?v=gmiNKXQPYyo If you enjoy True Native Media's content, make sure to subscribe and hit…

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Oct. 21, 2020

Podcast Dynamic Insertion: not just for podcast ads.

Dynamic Insertion is not just for inserting podcast ads into an episode. It has so many other uses that make it an asset to any podcast looking to improve and grow. Powered by Restream https://restream.io/

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