“So, there is something here. This medium works - it builds trust. It’s more authentic, and it just creates that craved for human connection that people really want. And especially when they’re thinking about brands. I think people really want to trust the brands that they work with. And podcasting…
What's the first step to finding podcasts to advertise on? This video! To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 _________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising…
Direct Response Advertising vs. Brand Advertising. Which is better? _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/…
Direct Response vs Brand Campaigns. Which is better? _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ ___________________________________________________________________________…
I“I think we kind of owe it to ourselves as publishers to remember what made podcast ads so effective in the first place - they actually sounded authentic.” NPR is one of America’s largest media companies - so they must be doing something right! In today’s episode, Heather Osgood is…
Listen to the full episode here 👇 https://www.podcastadvertisingplaybook.com/npr-style-ads _________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 _________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ _________________________________…
So you got your first ad. How long should it be? Let’s talk about it. _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia…
Listen to the full episode here 👇 https://www.podcastadvertisingplaybook.com/iabs-2023-podcast-ad-revenue-report _________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 _________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ _________________________________…
Some people think talking about pricing is taboo - I’m not that person. Let’s talk numbers so you know exactly how much you should be spending on a podcast ad. _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never…
Listen to the full episode here 👇 https://www.podcastadvertisingplaybook.com/iabs-2023-podcast-ad-revenue-report _________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 _________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ _________________________________…
It’s time for the IAB’s annual Podcast Advertisement Revenue Report! IAB stands for the Interactive Advertising Bureau, and each year they put together an event where advertisers and content creators alike come together and talk about opportunities within the podcast space - but we’re most excited for the revenue study.…
I think podcast ads are great. I love podcast ads. But you can have too much of a good thing. Follow these simple tips to make sure you don’t have too many ads in your podcast. _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign…
Listen to the full episode here 👇 https://www.podcastadvertisingplaybook.com/avoid-advertiser-fatigue _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ ___________________________________________________________________________…
Audience size isn’t the only way to measure a podcast’s success, but it’s a pretty common one. And I’ve noticed that it’s been getting harder and harder to grow your podcast with the influx of new shows we’ve been seeing lately. But just because it’s harder doesn’t mean it’s impossible.…
Listen to the full episode here 👇 https://www.podcastadvertisingplaybook.com/avoid-advertiser-fatigue _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ ___________________________________________________________________________…
I“I have certainly had conversations with some of the OGs in the podcast space that are like, ‘Hey, podcasts were created to be ad-free. We were trying to get away from this in terrestrial radio, and that’s why we started podcasting.’ I totally get that, but also, it feels like…
Not quite sure where to start when it comes to getting ads on your podcast? You’re not alone. Podcast advertising can be scary, but that’s why I’m here. I created a list of four different ways to determine if you’re podcast is ready for advertisers. Once you have these four…
Find out more 👇 https://www.podcastadvertisingplaybook.com/constructing-a-good-ad _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign up for updates so you never miss a new episode 👇 https://airtable.com/shryE5TiqeNbonlW5 ________________________________________________________________________ Follow us on social media 👇 Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com/ ___________________________________________________________________________ #podcast #podcastadvertising #advertisingagency…
Podcast ads can be confusing. Podcast ads can be time-consuming. Let us do the hard work for you so you can focus on doing what you do best - creating content. Listen more here 👇 https://www.podcastadvertisingplaybook.com/a-true-native-media-deep-dive/ _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign…
If you're new to podcast advertising, today's episode is for you! "Podcast Advertising is Influencer Marketing." 👇 https://www.podcastadvertisingplaybook.com/podcast-advertising-is-influencer-marketing Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com Connect with Sarah Marini, Senior Manager at Athletic Greens: LinkedIn: https://www.linkedin.com/in/sarah-marini-2a0060166/ Website: https://www.athleticgreens.com
Crazy idea, right? Well, not really. We love podcast ads because of the relationship the host creates with their audience. Which makes it influencer marketing. Learn more in today's episode of The Podcast Advertising Playbook. https://www.podcastadvertisingplaybook.com/podcast-advertising-is-influencer-marketing Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com…
Tune in to hear Ashleigh Colón from Eight Sleep talk about: * How audience size plays a role in advertising. * The importance of testing different ad strategies. * Why you need to be giving your hosts talking points. * Understanding your advertising budget. Listen here 👇 https://www.podcastadvertisingplaybook.com/getting-thoughtful-with-ad-formats Connect with…
We’ve all heard the joke - if you’re a podcast host, you get a mattress! And who knows more about mattress podcast ads than Ashleigh Colón, Offline Media Manager at Eight Sleep? We think she’s the expert, which is why she’s joining Heather Osgood on today’s episode of The Podcast…
Have you listened to Heather's Podcast Movement breakdown? Check it out here 👇 https://www.podcastadvertisingplaybook.com/your-2023-podcast-movement-recap Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com