There are a lot of steps to take before reaching out to advertisers and securing deals. Today, I am sharing the first 4 steps you need to take to set up your outreach operation. We will cover: 1. Creating an outreach spreadsheet or CRM and what to include. 2. Email…
One of the hardest things about being a content creator is coming up with content to keep your audience engaged and invested. Today, I am sharing my best practices and top tips for deciding what kind of content to create to grow your relationship with your audience and keep them…
Today I am going to talk about 6 marketing strategies to implement for your podcast. I'll provide a beginner's framework to help podcasters, who are overwhelmed, get clarity around their marketing efforts. Make sure you set the reminder for this and bring any questions you have for me, or drop…
If you need extra income right now, you could be missing an opportunity to make money with your podcast. Today I share my 5 top tips for turning your hobby podcast into an income-generating one. At the end of the video, I include one tip that you probably haven't considered…
Doing something for the first time can be really intimidating, like recording your first podcast ad read. I am going to share the steps to take to prepare yourself before trying your first paid ad read. Then I will talk about how to market it to your audience once it…
Preparing For Your First Ad Read: What You Need To Do And How To Market It. Doing something for the first time can be really intimidating, like recording your first podcast ad read. I am going to share the steps to take to prepare yourself before trying your first paid…
It can be tough to find a guest that brings value to your listeners. Today, I have Alex Sanfilippo on from PodMatch to talk about his best practices and his company PodMatch. You might also enjoy this video in turning your side-hustle podcast into a profitable business: https://www.youtube.com/watch?v=9v8j0s_6dbM If you…
Podcasting can be a lonely endeavor, and sometimes you need some community, some support. Today I am talking about the best way to create a podcast support system and who should be in your inner circle to help you out. You might also enjoy this video in turning your side-hustle…
Evo Terra and I pontificate over the ups and downs of 2020 and how this year has affected the podcast industry. Some of the details might surprise you! You might also enjoy this video with Rob Greenlee on The Podcast Evolution and Predictions: https://www.youtube.com/watch?v=8Ox9pHXtuTw If you enjoy True Native Media's…
Do you ever wonder how companies come up with all the data on podcasts? Join Cameron Hendrix and me as we walk through all the amazing things his company is doing for podcast analytics and podcast advertising.
Joe Sallustio has done an incredible job of marketing his podcast, The EdUP Experience, and growing his audience. I asked him to join us today in the live stream and share some of his tips and tricks to build your listenership through marketing. You might also enjoy this video about…
The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now. Podsights is the new standard in attribution technology that brands and agencies use to measure and scale their podcast advertising. Brigid Judge, Director Of Partnerships, and Havilland Voss, the…
Join me and let's talk about money and podcast advertising. There is no set standard dollar amount you will make in podcasting because there are so many variables like: ~Downloads ~Inventory ~Type of ad ~Needs of the advertisers I break these down and talk about how each affects how much…
Harry Duran joins the live stream today to discuss how to structure a podcast that will win over advertisers or sponsors. You might also enjoy this video about How much money you can make with podcast advertising: https://www.youtube.com/watch?v=gmiNKXQPYyo If you enjoy True Native Media's content, make sure to subscribe and…
I am going to be breaking down what you can ACTUALLY do with podcast attribution when tracking your ad campaigns. You might also enjoy this video about How much money you can make with podcast advertising: https://www.youtube.com/watch?v=gmiNKXQPYyo If you enjoy True Native Media's content, make sure to subscribe and hit…
Dynamic Insertion is not just for inserting podcast ads into an episode. It has so many other uses that make it an asset to any podcast looking to improve and grow. Powered by Restream https://restream.io/
With all the changes that Apple is making, privacy options will change for podcasts as well as tracking listeners. Bryan Barletta talks to me about what issues we will face, who will be responsible, and how identity partners will come into play to collect data. He predicts that we are…
There is a flurry of activity in podcasting right now, so I curated a list of seven of the biggest trends I see happening and how they will affect you. In this episode, I discuss trends like privacy issues, the domination of podcast player apps, and the real price of…
Join Rob Greenlee, VP of Content and Partnerships for Libsyn and I, for his thoughts on how the podcast advertising industry has evolved and what he sees for the future.
Johnny Dinkel has found the secret formula for creating a very targeted podcast audience using the data from his listeners. In this episode, he shares his tricks and tips for podcasters and advertisers to dig deeper into their listeners' persona than ever before. He tells us how to leverage different…
Today I share insights into how effective is podcast advertising. I take a look at Facebook and podcasts and compare conversion results.
If you and I sat down to chat, what questions would you ask me? In celebration of International Podcast Day tomorrow (Wednesday, September 30, 2020) I am going to do my first ever ASK ME ANYTHING session live. Will you join me? Submit your questions below so I can answer…
Join me as I recap all the questions and answers from today's Podcast Mastermind Group. The focus was on podcast monetization. Powered by Restream https://restream.io/
Most Advertisers focus solely on audience downloads for podcast advertising, and they miss out on these five other equally important metrics that I share in this video. Don’t make the same mistake, it could cost you your podcast ad campaign. I cover the following points: 1. Podcast Audience Size 2.…