Jan. 25, 2023

Do Podcasts Have a Privacy Issue? w/ Jordan Bentley

Do Podcasts Have a Privacy Issue? w/ Jordan Bentley

We’ve all heard the horror stories of smart homes listening to your conversations when they shouldn’t be or mentioning you need a product and immediately getting a targeted ad for it. As our society gets more reliant on technology, privacy is a hot topic. Which begs the question, is there a privacy issue in podcasting? 

Audiohook founder Jordan Bentley joins Heather Osgood on the newest episode of The Podcast Advertising Playbook. Tune in now to find out if Heather and Jordan have concerns about privacy in the podcasting industry. In addition to privacy, they discuss:

  • Why you need to be specific when talking about programmatic ads. 
  • DSPs (Demand Side Platforms) & audio.
  • How to handle frequency capping when your hosting provider doesn’t have that capability. 
  • How probabilistic targeting works & how it preserves privacy. 


“Again, audio is different, and it takes some time and effort to do it right.” 


More of a visual person? Watch this episode on YouTube

Ready to learn more? Check out our blog for more podcast advertising tips. 

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Jordan BentleyProfile Photo

Jordan Bentley

CEO & Founder

Jordan is the CEO and founder of Audiohook, the leading audio-specific demand-side marketing platform. Jordan is also leading the new audio task force for PreBid to bring header bidding to audio publishers. He received a bachelor's degree in engineering from Utah State University and studied computational physics as part of his graduate studies. Jordan started writing and selling software when he was only 12 years old and founded his first adtech company in 2013.