Podcast Advertising Resources Episodes
Essential Tips and Tricks for Brand Advertisers in Podcasting
What is brand advertising 2.0, and what does it have to do with podcast advertising?
Dark Social Has Transformed The Buyer's Journey with Chris Walker
What is dark social, how does podcasting advertising fit into it, and why should marketers care?
2022 Podcast Movement Highlights and Exciting News
BONUS EPISODE: Every year I come back from Podcast Movement with fresh new ideas and full of excitement. I always love to share w…
Why is Brand Safety A Hot Topic In Podcast Advertising?
Do you want to learn the difference between brand safety and brand suitability? Then stick around for this episode with Tarama Zu…
Here’s Why You Need A Brand Audio Strategy
"Not paying attention to audio is an absolute miss for your brand." Korri Kolesa, CRO for Veritonic.
What 17 Years of Podcast Advertising Taught Me With Todd Cochrane
"In late 2005, we were really off the bat doing advertising with a variety of vendors. We were putting 500 shows on ad buys becau…
Brands and Podcasters Legal Rights with Gordon Firemark
Podcasting can feel like the wild wild west where things are unregulated. But are they really? Find out from legal expert Gordon …
Are Your Podcast Ads Working? Jeff Vidler Talks Podcast Advertising R…
"If we compare podcasting to radio, as a digital medium, podcasting has a greater opportunity to be an accurate measurement of li…
Small Podcasts Have A Shot At Podcast Advertising
"The nature of podcasting is so fragmented that it makes it difficult for brands to connect with podcasters." Dave Hanley, Chief …
IAB Podcast Advertising Revenue Study Reaction (2021)
The IAB released their 2021 Podcast Advertising Revenue Study and I am here to give my reaction.
How RedCircle Connects Brands and Podcasters
"RedCircle is a podcast hosting platform that focuses on growth and monetization for indie podcasters in particular." Mike Kadin,…
We Want Transparency In Podcast Advertising with Marty Michael
"One of the things that we did so successfully that really sets us apart is that we standardized the unit that's being sold and a…
How Brands Scale Their Podcast Influence with Todd Gallet
"You can move downstream to smaller shows for more inventory, and it also allows you to test more cost-effectively and then scale…
Podcast Advertising Needs To Be Easier To Buy and Scale
"Podcasting is an exploding market and audio storytellers are the next wave of influencers, but the ads are too hard to buy." - A…
Why Programmatic Podcast Ads Are Good For Podcasting
programmatic advertising has made a huge increase in the last couple of years. So I did a little bit of research. I looked into s…