Podcast Advertising Resources Episodes

We’ve all heard the horror stories of smart homes listening to your conversations when they shouldn’t be or mentioning you need a product and immediately getting a targeted ad for it. As our society gets more reliant on techn...

“One of the things that you and I had been talking about is this idea of creating a successful relationship from beginning to end… We want the content creator to be rewarded. We want the ad seller to be rewarded, …

“So, the way that I always love to think about it is for the independent podcaster, True Native Media really acts as a pseudo sales arm.” In over 100 episodes of The Podcast Advertising Playbook, Heather Osgood hasn’t spent a...

What is brand advertising 2.0, and what does it have to do with podcast advertising?

What is dark social, how does podcasting advertising fit into it, and why should marketers care?

BONUS EPISODE: Every year I come back from Podcast Movement with fresh new ideas and full of excitement. I always love to share what I learned with you, so today is the day!

Do you want to learn the difference between brand safety and brand suitability? Then stick around for this episode with Tarama Zubatiy from Barometer.

"Not paying attention to audio is an absolute miss for your brand." Korri Kolesa, CRO for Veritonic.

"In late 2005, we were really off the bat doing advertising with a variety of vendors. We were putting 500 shows on ad buys because there were no big shows. Everything was small at that point." - Todd Cochrane, Founder …

Podcasting can feel like the wild wild west where things are unregulated. But are they really? Find out from legal expert Gordon Firemark how brands and podcasters should be protecting themselves from lawsuits.

"If we compare podcasting to radio, as a digital medium, podcasting has a greater opportunity to be an accurate measurement of listening." Jeff Vidler, Founder of Signal Hill Insights.

"The nature of podcasting is so fragmented that it makes it difficult for brands to connect with podcasters." Dave Hanley, Chief Revenue Officer at Advertisecast.

The IAB released their 2021 Podcast Advertising Revenue Study and I am here to give my reaction.

"RedCircle is a podcast hosting platform that focuses on growth and monetization for indie podcasters in particular." Mike Kadin, Founder and CEO of RedCircle.

"One of the things that we did so successfully that really sets us apart is that we standardized the unit that's being sold and allowed that to work across all the shows that are listed in the marketplace." Marty Michael, …