Podcast Advertising Resources Episodes

May 10, 2023

Avoid Advertiser Fatigue

“I have certainly had conversations with some of the OGs in the podcast space that are like, ‘Hey, podcasts were created to be ad-free. We were trying to get away from this in terrestrial radio, and that’s why we started …

Episode page
April 19, 2023

Get Excited About Your Ads

“It’s a privilege to get the attention of advertisers. Just as much as it's a privilege for advertisers to be able to work with certain publishers and podcast hosts.” Podcast ads aren’t always easy to produce, and we can all …

Episode page
March 15, 2023

A Guide To Pixel Tracking

“The great thing about Pixel Solutions, to your point, is that you’re not asking the client to complete an extra step, to remember a URL, or to remember a promo code. You’re allowing them just to access the website however …

Episode page
March 8, 2023

Do You Have Too Many Podcast Ads? w/ Gabriel Soto

“Yes, there’s a warning that podcast listeners want to get away from ads, and they’re starting to recognize ads on podcasts… [but] people still trust podcast advertisements more than they do radio or TV ads.” Podcast ads are ...

Episode page
March 1, 2023

The Podcast Industry Is Changing

“We cannot continue to sign contracts that say the ad is going to live in the episode forever. That’s right. You heard it - forever.” Today, Heather Osgood is back with a solo episode to discuss the changes she’s been …

Episode page
Feb. 22, 2023

Approach Your Next Campaign w/ Confidence ft. Brittany Bernado

“The other thing is, if you’re utilizing host read ads and the host is game, please let them do their thing. The host knows how to speak to their audience, and they know what resonates.” We are so excited to …

Episode page
Feb. 15, 2023

Your 2023 Podfest Recap w/ Nick Gryniewicz

“The thing that I heard [at Podfest] that was kind of interesting was a speaker that used the phrase, ‘‘spend time with your audience.’ Podcasting can be this kind of one-way street where you’re talking at the audience, and i...

Episode page
Feb. 8, 2023

Constructing a Good Ad w/ Lindsay Graham

“No one is really special… You have the same problems as everyone else, and if you can connect with some sort of empathy to the problem that’s being solved by this [product], I think you will find an audience in …

Episode page
Jan. 25, 2023

Do Podcasts Have a Privacy Issue? w/ Jordan Bentley

We’ve all heard the horror stories of smart homes listening to your conversations when they shouldn’t be or mentioning you need a product and immediately getting a targeted ad for it. As our society gets more reliant on techn...

Episode page
Jan. 11, 2023

An Audio Revolution w/ Jay Green

“One of the things that you and I had been talking about is this idea of creating a successful relationship from beginning to end… We want the content creator to be rewarded. We want the ad seller to be rewarded, …

Episode page
Dec. 21, 2022

A True Native Media Deep Dive w/ Nick Gryniewicz

“So, the way that I always love to think about it is for the independent podcaster, True Native Media really acts as a pseudo sales arm.” In over 100 episodes of The Podcast Advertising Playbook, Heather Osgood hasn’t spent a...

Episode page
Sept. 28, 2022

Essential Tips and Tricks for Brand Advertisers in Podcasting

What is brand advertising 2.0, and what does it have to do with podcast advertising?

Episode page
Sept. 14, 2022

Dark Social Has Transformed The Buyer's Journey with Chris Walker

What is dark social, how does podcasting advertising fit into it, and why should marketers care?

Episode page
Sept. 7, 2022

2022 Podcast Movement Highlights and Exciting News

BONUS EPISODE: Every year I come back from Podcast Movement with fresh new ideas and full of excitement. I always love to share what I learned with you, so today is the day!

Episode page
Aug. 31, 2022

Why is Brand Safety A Hot Topic In Podcast Advertising?

Do you want to learn the difference between brand safety and brand suitability? Then stick around for this episode with Tarama Zubatiy from Barometer.

Episode page