Podcastadvertising Episodes

Sept. 1, 2021

A Deep Dive Into The Pricing of Podcast Ads

Today I am talking about how the pricing of podcast ads works for both podcasters and advertisers. I did a live stream recently a…

Episode page
Aug. 4, 2021

What Podcast Ad Lengths Are The Most Effective?

There is a continual debate in podcast advertising about how long an ad should be to be effective. Paul Riismandel, Senior Direct…

Episode page
July 21, 2021

Füm Makes Podcast Advertising A Top Priority Marketing Channel

Adam McNeil, Online Marketing and PR Manager, joins me on the podcast to discuss how Füm is taking podcast advertising by storm a…

Episode page
July 7, 2021

Podcast Advertising: 2021 Mid-Year Predictions And Trends

With the podcast advertising landscape changing so rapidly in the last 6 months, I want to take a moment and talk about the trend…

Episode page
June 23, 2021

Understanding Podcast Attribution with Podsights

"In our world of attribution, it has really shifted from being a nice to have to a need to have. We see certain agencies and bran…

Episode page
June 16, 2021

How Helix Sleep Makes Podcast Advertising A Success

Martha Gallant, Growth Marketing Manager, sat down with us to talk about how Helix Sleep, a mattress company, took its podcast ad…

Episode page
June 9, 2021

How Advertising Agency, Veritone One, Leverages Dynamic Ad Insertion

Bart Roselli, SVP Growth for Veritone One, shared some powerful information about how brands can utilize the benefits of dynamic …

Episode page
June 2, 2021

5 Ways To Buy Podcast Ads For Your Business

More and more companies are joining the podcast ad space, which is very exciting. But the more companies investing in ads, the tr…

Episode page
May 26, 2021

How To Prepare A Podcast Ad Campaign Budget

If you don't know how much money or budget to set aside for your podcast ad campaign, you need to listen to this episode. I will …

Episode page
May 19, 2021

8 Tips For Building Effective Podcast Ad Campaigns

Advertisers are constantly looking to level up their podcast advertising campaigns. So today, I will share my top 8 tips for buil…

Episode page
April 28, 2021

Podcast Advertising Is Reaching The Unreachable On-Demand Generation

Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand gen…

Episode page
April 21, 2021

3 Podcast Advertising Examples That Generate Revenue

We are deep-diving into podcast host-read ad examples today! I have received many requests to share what a good podcast ad sounds…

Episode page
April 15, 2021

Podcasters: The New Influencer For Brands

How would your brand leverage an influencer who has 30 - 60 minutes with your target customers? A podcast host provides a direct …

Episode page
April 8, 2021

5 Reasons This Podcast Sponsorship Campaign Lost

Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcas…

Episode page
March 18, 2021

4 Ways Hosting Providers Affect Podcast Ad Campaigns

In this episode, I will talk to you about how podcast hosting providers stack up, why it's important for you as an advertiser to …

Episode page