podcastadvertising Episodes

This Podcast 3X'd Their Revenue In 12 Months With One Change

What Fresh Hell: Laughing In The Face Of Motherhood took their income and tripled it in one year by switching their show to dynam…

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Jan. 14, 2021 Podcastadvertising

How ThoughtLeaders Uses YouTube To Help Advertisers Sell On Podcasts

Daniel Conn's unique company, ThoughtLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on pod…

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A Breakdown Of Four Types of Podcast Ads

It's important for advertisers to know what options are available when purchasing podcast ads. With the addition of streaming ads…

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Nov. 26, 2020 Podcastadvertising

Take A Peek Behind The Podcast Analytics Curtain with Cameron Hendrix

Cameron Hendrix, Co-Founder of Magellan AI, joins me to talk about how his company has become a powerhouse in the podcast industr…

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4 Reasons Why Marketers Are Migrating To Podcast Ads

As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results.  Bu…

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Nov. 12, 2020 Podcastadvertising

Podsights: The Growth And Future Of Podcast Attribution

The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now.…

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Nov. 5, 2020 Podcastadvertising

Live Stream: Podcast Industry News With Rob Greenlee, Libsyn

Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to talk about what is happening in …

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Oct. 15, 2020 Podcastadvertising

7 Biggest Trends To Watch In Podcast Advertising Right Now

There is a flurry of activity in podcast advertising right now, so I curated a list of seven of the biggest trends I see happenin…

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Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws…

There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Pro…

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Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media

Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast a…

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Sept. 24, 2020 Podcastadvertising

Why The Speed Of Podcast Advertising Is Different And Why It Works Be…

Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down…

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Sept. 17, 2020 Podcastadvertising

Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is…

Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direc…

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Sept. 10, 2020 Podcastadvertising

Don't Just Use Apple Podcasts To Find Shows To Advertise On. Do This …

It’s hard work finding independent podcasts (that are active and interested in advertising) yourself. Here are my five recommenda…

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