Podcast Advertising Resources Episodes
Here’s Why You Need A Brand Audio Strategy
"Not paying attention to audio is an absolute miss for your brand." Korri Kolesa, CRO for Veritonic.
What 17 Years of Podcast Advertising Taught Me With Todd Cochrane
"In late 2005, we were really off the bat doing advertising with a variety of vendors. We were putting 500 shows on ad buys becau…
Brands and Podcasters Legal Rights with Gordon Firemark
Podcasting can feel like the wild wild west where things are unregulated. But are they really? Find out from legal expert Gordon …
Are Your Podcast Ads Working? Jeff Vidler Talks Podcast Advertising R…
"If we compare podcasting to radio, as a digital medium, podcasting has a greater opportunity to be an accurate measurement of li…
Small Podcasts Have A Shot At Podcast Advertising
"The nature of podcasting is so fragmented that it makes it difficult for brands to connect with podcasters." Dave Hanley, Chief …
IAB Podcast Advertising Revenue Study Reaction (2021)
The IAB released their 2021 Podcast Advertising Revenue Study and I am here to give my reaction.
How RedCircle Connects Brands and Podcasters
"RedCircle is a podcast hosting platform that focuses on growth and monetization for indie podcasters in particular." Mike Kadin,…
We Want Transparency In Podcast Advertising with Marty Michael
"One of the things that we did so successfully that really sets us apart is that we standardized the unit that's being sold and a…
How Brands Scale Their Podcast Influence with Todd Gallet
"You can move downstream to smaller shows for more inventory, and it also allows you to test more cost-effectively and then scale…
Podcast Advertising Needs To Be Easier To Buy and Scale
"Podcasting is an exploding market and audio storytellers are the next wave of influencers, but the ads are too hard to buy." - A…
Why Programmatic Podcast Ads Are Good For Podcasting
programmatic advertising has made a huge increase in the last couple of years. So I did a little bit of research. I looked into s…
Podcast Advertising Advice From Ray Harkins at iHeartRadio
"I like podcasts. I have a podcast of my own. I'm a nerd about it. I can probably talk people into sampling the space and underst…
Podcast Advertising From An Agency Perspective With Glenn Rubenstein
We talk a lot about what podcast advertising is like from a brand's perspective, but what about the agencies that support these b…
How To Create High Converting Ads With Stew Redwine
Not all podcast ads are created equal, so Stew Redwine, Creative Director from Oxford Road, shares his experience and expert advi…
2022 Podcast Trends and Predictions with Sam Sethi
2021 has been an incredible year for podcasting, but what does 2022 have install for us? Let's find out with Sam Sethi, podcast i…