Podcastadvertising Episodes

April 8, 2021

5 Reasons This Podcast Sponsorship Campaign Lost

Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcas…

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March 18, 2021

4 Ways Hosting Providers Affect Podcast Ad Campaigns

In this episode, I will talk to you about how podcast hosting providers stack up, why it's important for you as an advertiser to …

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March 11, 2021

Answering Advertisers Questions About Podcast Advertising

I talk with tons of advertisers each month, and one of the challenges they face is that they cannot find answers to the questions…

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March 4, 2021

Podcast Programmatic Ads Explained By Industry Expert

While host-read ads are extremely effective in podcasting, they may not be the best fit for your marketing mix. So, I invited Ste…

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Feb. 25, 2021

Podcast Advertising Best Practices For Marketers

In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast ads.  I cover th…

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Feb. 18, 2021

Finding Podcasts To Advertise On Got A Lot Easier With Podchaser

One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Mos…

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Feb. 11, 2021

How Podcast Advertising Will Influence The Future Of Audio

"I'm curious to understand how brands are going to be thinking about voice activation because once they have experimented in podc…

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Feb. 4, 2021

Industry Expert Examines The Changes In Podcast Advertising

Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The …

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Jan. 21, 2021

This Podcast 3X'd Their Revenue In 12 Months With One Change

What Fresh Hell: Laughing In The Face Of Motherhood took their income and tripled it in one year by switching their show to dynam…

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Jan. 14, 2021

How ThoughtLeaders Uses YouTube To Help Advertisers Sell On Podcasts

Daniel Conn's unique company, ThoughtLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on pod…

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Dec. 31, 2020

This One Thing Sets Podcast Advertising Apart From Other Marketing Ch…

What is the difference between social media ads and podcast advertising? I get this question a lot. There is one huge differentia…

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Dec. 24, 2020

How To Improve Podcast Ad Results By Diversifying Genres

The number one mistake new podcast advertisers make is they only go with the genres that match their brand or product. This dras…

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Dec. 17, 2020

How Does Podcast Advertising Work and Why is it Effective?

With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From In…

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Dec. 3, 2020

A Breakdown Of Four Types of Podcast Ads

It's important for advertisers to know what options are available when purchasing podcast ads. With the addition of streaming ads…

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Nov. 26, 2020

Take A Peek Behind The Podcast Analytics Curtain with Cameron Hendrix

Cameron Hendrix, Co-Founder of Magellan AI, joins me to talk about how his company has become a powerhouse in the podcast industr…

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