Podcast Advertising Resources Episodes

Welcome to the podcast advertising resource list. We have curated episodes specifically geared to helping you learn about podcast advertising. From brands like Helix and Organifi to industry experts from advertising agencies and ads tech, we bring you the best knowledge that you can find online.
April 27, 2022

How RedCircle Connects Brands and Podcasters

"RedCircle is a podcast hosting platform that focuses on growth and monetization for indie podcasters in particular." Mike Kadin,…

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April 13, 2022

We Want Transparency In Podcast Advertising with Marty Michael

"One of the things that we did so successfully that really sets us apart is that we standardized the unit that's being sold and a…

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March 30, 2022

How Brands Scale Their Podcast Influence with Todd Gallet

"You can move downstream to smaller shows for more inventory, and it also allows you to test more cost-effectively and then scale…

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March 16, 2022

Podcast Advertising Needs To Be Easier To Buy and Scale

"Podcasting is an exploding market and audio storytellers are the next wave of influencers, but the ads are too hard to buy." - A…

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March 2, 2022

Why Programmatic Podcast Ads Are Good For Podcasting

programmatic advertising has made a huge increase in the last couple of years. So I did a little bit of research. I looked into s…

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Feb. 16, 2022

Podcast Advertising Advice From Ray Harkins at iHeartRadio

"I like podcasts. I have a podcast of my own. I'm a nerd about it. I can probably talk people into sampling the space and underst…

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Feb. 2, 2022

Podcast Advertising From An Agency Perspective With Glenn Rubenstein

We talk a lot about what podcast advertising is like from a brand's perspective, but what about the agencies that support these b…

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Jan. 19, 2022

How To Create High Converting Ads With Stew Redwine

Not all podcast ads are created equal, so Stew Redwine, Creative Director from Oxford Road, shares his experience and expert advi…

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Dec. 8, 2021

2022 Podcast Trends and Predictions with Sam Sethi

2021 has been an incredible year for podcasting, but what does 2022 have install for us? Let's find out with Sam Sethi, podcast i…

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Nov. 24, 2021

Fatima Zaidi Is Elevating Branded Podcasts

I have always been apprehensive about brands entering the podcast space to create corporate shows without strong guidance from ex…

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Nov. 10, 2021

How Organifi Uses Podcast Advertising To Drive Sales

I had the privilege of spending time with one of my favorite marketers, Hannah Wanish, Senior Podcast Partnership Manager at Orga…

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Oct. 27, 2021

The Inside Scoop With Bryan Barletta (What's Happening In Podcasting?)

I welcome Bryan Barletta from Sounds Profitable back on the show to "spill the tea" on what's happening with podcasting.

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Oct. 14, 2021

Let's Talk: The Growth In Podcast Technology

Pete Birsinger, CEO and Founder of Podscribe, has been testing and creating new technologies in podcasting for the last five year…

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Sept. 29, 2021

Understanding Podcast Audience Measurements with Triton Digital

One of the most challenging parts of podcasting and podcast advertising is knowing your audience better. Who are they, what are t…

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Sept. 15, 2021

Answering Marketers Questions About Podcast Advertising

We have had a rush of new advertisers enter the space this month, and many of them had questions that I thought would be useful t…

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