Podcastadvertising Episodes

June 16, 2021

How Helix Sleep Makes Podcast Advertising A Success

Martha Gallant, Growth Marketing Manager, sat down with us to talk about how Helix Sleep, a mattress company, took its podcast ad…

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June 9, 2021

How Advertising Agency, Veritone One, Leverages Dynamic Ad Insertion

Bart Roselli, SVP Growth for Veritone One, shared some powerful information about how brands can utilize the benefits of dynamic …

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June 2, 2021

5 Ways To Buy Podcast Ads For Your Business

More and more companies are joining the podcast ad space, which is very exciting. But the more companies investing in ads, the tr…

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May 26, 2021

How To Prepare A Podcast Ad Campaign Budget

If you don't know how much money or budget to set aside for your podcast ad campaign, you need to listen to this episode. I will …

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April 28, 2021

Podcast Advertising Is Reaching The Unreachable On-Demand Generation

Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand gen…

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April 21, 2021

3 Podcast Advertising Examples That Generate Revenue

We are deep-diving into podcast host-read ad examples today! I have received many requests to share what a good podcast ad sounds…

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April 15, 2021

Podcasters: The New Influencer For Brands

How would your brand leverage an influencer who has 30 - 60 minutes with your target customers? A podcast host provides a direct …

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April 8, 2021

5 Reasons This Podcast Sponsorship Campaign Lost

Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcas…

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March 18, 2021

4 Ways Hosting Providers Affect Podcast Ad Campaigns

In this episode, I will talk to you about how podcast hosting providers stack up, why it's important for you as an advertiser to …

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March 11, 2021

Answering Advertisers Questions About Podcast Advertising

I talk with tons of advertisers each month, and one of the challenges they face is that they cannot find answers to the questions…

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March 4, 2021

Podcast Programmatic Ads Explained By Industry Expert

While host-read ads are extremely effective in podcasting, they may not be the best fit for your marketing mix. So, I invited Ste…

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Feb. 25, 2021

Podcast Advertising Best Practices For Marketers

In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast ads.  I cover th…

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Feb. 18, 2021

Finding Podcasts To Advertise On Got A Lot Easier With Podchaser

One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Mos…

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Feb. 11, 2021

How Podcast Advertising Will Influence The Future Of Audio

"I'm curious to understand how brands are going to be thinking about voice activation because once they have experimented in podc…

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Feb. 4, 2021

Industry Expert Examines The Changes In Podcast Advertising

Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The …

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