YouTube & The Future of Podcasting
“I think if you marry the right buying tactics to hit the client’s objectives, [podcast advertising] could really work for everyone. I think it’s just a matter of being very considerate and looking at putting together the best campaign possible.”
On this week’s episode of The Podcast Advertising Playbook, Heather Osgood is joined by Stephanie Bower, Director of Audio at Horizon Media. Stephanie shares insight from her several years of experience in the industry to help listeners determine how to create a successful podcast ad campaign.
Tune in to hear Heather and Stephanie discuss:
- The importance of a holistic evaluation for hosts as content creators
- Where programmatic ads fit in the media mix
- How simulcasts on YouTube can affect advertising
- Why we might be able to look to YouTube to see the ways podcasting might mature
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More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
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Stephanie Bower
Director of Audio @ Horizon Media
Stephanie Bower, Director of Audio Horizon Media Innovation & Performance Audio Stephanie has been in the advertising industry for 18 years. Before joining Horizon, Stephanie worked at Veritone One as an Associate Media Director for the Podcast Department. She helped manage a quickly growing investment team and was awarded the Cheers for Peers Award in 2021 for exemplifying the company’s core value of Determination. Her account roster at Veritone One included a wide array of notable brands including LifeLock, 1800Flowers, Dollar Shave Club, AbbVie Pharmaceuticals, Casetify, Hunter Douglas and Native Deodorant. Stephanie has worked at Horizon Media since September of ‘22 and is currently on the Innovation & Performance Audio division that manages $400M in Audio investment on behalf of some of the biggest spenders in the audio medium, including Cap One, Hershey, Peloton, Noom, Kohl’s & SleepNumber. The Horizon Innovation & Performance Team specializes in Audio innovation across platforms focusing on National, Digital & Advanced and Performance Audio. Stephanie has an undeniable passion for all things Podcasting and contributes to many Horizon Media Thought Leadership initiatives. She is currently engaged and leading the agency’s Podcast Brand Safety Task Force to identify an optimal tech partner after an extensive marketplace RFP process. Stephanie is based out of Southern California where she loves to spend time with her husband, son and three dogs. In terms of audio consumption, Kidz Bop Music and Tinkercast Kids Podcasts are currently in very he… Read More
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