Marketing Resources Episodes

We’ve all heard the horror stories of smart homes listening to your conversations when they shouldn’t be or mentioning you need a product and immediately getting a targeted ad for it. As our society gets more reliant on techn...

“One of the things that you and I had been talking about is this idea of creating a successful relationship from beginning to end… We want the content creator to be rewarded. We want the ad seller to be rewarded, …

What is dark social, how does podcasting advertising fit into it, and why should marketers care?

Podcasting can feel like the wild wild west where things are unregulated. But are they really? Find out from legal expert Gordon Firemark how brands and podcasters should be protecting themselves from lawsuits.

"I have to confess, it would be great to do a true crime or a history podcast, but I found my niche in corporate podcasts, and here's why." Graham Brown, Founder and CEO if Pikkal.

I welcome Bryan Barletta from Sounds Profitable back on the show to "spill the tea" on what's happening with podcasting.

Adam McNeil, Online Marketing and PR Manager, joins me on the podcast to discuss how Füm is taking podcast advertising by storm and making it a huge priority in their marketing strategy.

With the podcast advertising landscape changing so rapidly in the last 6 months, I want to take a moment and talk about the trends I am seeing and my predictions for the next 6 months. I will cover: 1. The …

Martha Gallant, Growth Marketing Manager, sat down with us to talk about how Helix Sleep, a mattress company, took its podcast advertising strategy to the next level and ended up seeing amazing results. She shares some insightful best practices...

When companies like Slack, Charles Schwab, Adobe, and Facebook come to you to create branded podcasts, you know you are doing it right. Steve Pratt at Pacific Content has created some of the most memorable branded podcasts, and he joined …

Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand generation that is opting out of advertising. We talk about how brands and marketers can gain insights from the...

Chris Cunningham, a Managing Partner at C2 Ventures, an early-stage venture fund out of New York, joined me on the podcast to talk about the nature of investing in the podcast industry. He shares some great insights into what investors …

"I'm curious to understand how brands are going to be thinking about voice activation because once they have experimented in podcasting. The next level is thinking about what kind of interactive audio I could offer my audience to add even …

Podcasts have become the new stage for brands, coaches, and influencers to reach a new audience. If it's part of your growth strategy to be on more shows or to find more guests to interview, you need to listen to …

Podcast Listeners are the perfect customer for audiobooks, and the best way to reach them is through podcast ads. Do you have an audiobook you are ready to sell? I joined Thomas Umstattd on his podcast, The Novel Marketing Podcast, …