Episodes

June 11, 2025

Using Ads to Monetize Your Podcast

We're shaking things up with a special episode swap! This week, we're bringing you a fun departure from our regularly scheduled programming. Heather Osgood had the privilege of joining Sam Brake Guia on Mics to Millions for a...

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May 28, 2025

Cracking Multiformat Success

In this episode of The Podcast Advertising Playbook , host Heather Osgood is joined by Mark Pafume, Vice President of Sales and Customer Success at Podbean. With years of experience guiding creators and brands through the evo...

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May 14, 2025

Community Is the New Currency

In this episode of The Podcast Advertising Playbook , host Heather Osgood is joined by Angela Hollowell, Podcast Host and Producer of Honey and Hustle . Angela shares how her podcast centers stories of creative entrepreneurs ...

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April 30, 2025

Forever Dog Unleashed: Simulcasts, Sets, and Star Power

Join Heather Osgood as she sits down with Joe Cilio, CEO and Co-Founder of Forever Dog Productions, to explore how the network has evolved over the past decade—most recently with a bold pivot into video podcasting. Joe takes ...

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April 23, 2025

Love Is Blind, But Ads Shouldn’t Be – A Podcast Advertising Playbook …

On this solo episode of The Podcast Advertising Playbook , Heather Osgood dives into the world of podcast advertising through the lens of reality TV’s favorite matchmaking experiment— Love Is Blind . Spoiler alert: when it co...

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April 16, 2025

Rewriting the Podcast Ad Playbook with Hetal Patel of iHeartMedia

This week on The Podcast Advertising Playbook , host Heather Osgood sits down with Hetal Patel, President of Ad Intelligence at iHeartMedia, to unpack how data, technology, and strategy are shaping the next era of podcast adv...

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April 9, 2025

Ad It Up: Podcasting with the IAB

This week on The Podcast Advertising Playbook , host Heather Osgood sits down with Matt Shapo, Director of Digital Audio and Video at the IAB, to explore the evolving landscape of podcast advertising—from emerging tech to evo...

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March 26, 2025

Inside the Calm: Kirk Martin on Podcasting, Growth & Sponsorships

This week on The Podcast Advertising Playbook , host Heather Osgood sits down with Kirk Martin, host of The Calm Parenting Podcast , to pull back the curtain on what it takes to build a successful show while staying true to y...

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March 19, 2025

From Wonder to Acast: Where Branded Content is Headed Next

This week on The Podcast Advertising Playbook , host Heather Osgood sits down with Shira Atkins, Global SVP of Business Development & Partnerships at Acast and former Co-Founder & Chief Revenue Officer of Wonder Media Network...

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March 12, 2025

Scaling Smarter: The Next Phase of Podcast Advertising

This week on The Podcast Advertising Playbook , host Heather Osgood sits down with Eric Smith, President & COO of Incremental Media, to explore the evolution of podcast advertising and what’s next for the industry. With years...

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Feb. 26, 2025

Podcasting, Profits & the Power of Audiencelift

This week on The Podcast Advertising Playbook , host Heather Osgood is joined by Robert Tuchman, Co-founder of Amaze Media Labs, to discuss the evolving landscape of podcast advertising and how technology is shaping audience ...

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Feb. 19, 2025

From Curation to Community: How Podcasts Grow with Arielle Nissenblatt

This week on The Podcast Advertising Playbook , host Heather Osgood is joined by Arielle Nissenblatt, founder of EarBuds Podcast Collective, podcast community builder, and passionate advocate for audio storytelling. Arielle h...

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Feb. 12, 2025

The Podcasting Crystal Ball: James Cridland on Industry Shifts, Metri…

This week on The Podcast Advertising Playbook , host Heather Osgood is joined by James Cridland, Editor of Podnews and a renowned radio futurologist, for a deep dive into the evolution of podcasting and what’s next for the in...

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Jan. 29, 2025

The Sound of Trust: Inside NPR's Approach to Podcast Advertising

This week on The Podcast Advertising Playbook , host Heather Osgood is joined by Gina Garrubbo, President & CEO of National Public Media, and Bryan Moffett, COO of NPM and SVP of Network Growth at NPR, for an insightful conve...

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Jan. 22, 2025

Behind the Mic with Andrew Giancola

This week on The Podcast Advertising Playbook, host Heather Osgood is joined by Andrew Giancola, the host of The Personal Finance Podcast and member of True Native Media's roster, for an insightful conversation about podcasti...

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Jan. 15, 2025

Building Authentic Connections: Podcast Advertising, Trends, and Stra…

This week on The Podcast Advertising Playbook , host Heather Osgood is joined by Bob Hunt, Senior Director of Audio at Hearts & Science, to discuss the evolving landscape of podcast advertising and how brands can effectively ...

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Jan. 8, 2025

The Future of Podcast Advertising: Insights from Lex Friedman

This week on The Podcast Advertising Playbook , host Heather Osgood sits down with Lex Friedman, Founder of Lex Friedman Consulting, to explore his journey and insights in the podcasting space. In this episode, the two dive i...

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Dec. 11, 2024

Brand Safety in Podcasts: Risks, Trust & Ethical Challenges

This week on The Podcast Advertising Playbook, we dive into the evolving landscape of brand safety in podcasting and explore how it differs from other media like digital ads and social media with Valerie Reimer, VP Ad Tech & ...

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Dec. 9, 2024

Introducing Podcast Perspectives: Navigating the Evolution of Ads wit…

Today on the podcast, we’re excited to feature a conversation from the Signal Award-winning show Podcast Perspectives , produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and...

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Nov. 27, 2024

Adventures in Ads: Behind the Scenes with an Ad Delivery Specialist

This week on The Podcast Advertising Playbook, our host Heather Osgood sits down with seasoned ad delivery specialist from True Native Media, Hannah Gayhardt, to uncover the secrets behind successful podcast advertising. Whet...

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Nov. 20, 2024

Spot On: How Ad Placement & Transparency Are Shaping Podcasting’s Fut…

This week on The Podcast Advertising Playbook , we’re joined by Chris Bowlby, SVP of Sales at Soundrise, for an in-depth look at the dynamic landscape of podcast advertising. We explore key topics such as ad load, spot placem...

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Nov. 13, 2024

Podcasting 101: The Ultimate Beginner's Guide for Brands

Podcasting 101: The Ultimate Beginner's Guide for Brands

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Nov. 6, 2024

The AI Revolution: Ads, Ethics, and the Road Ahead

This week on The Podcast Advertising Playbook, our host Heather Osgood sat down with Stew Redwine, VP of Creative Services at Oxford Road and Oskar Serrander, Co-Founder and CEO of Wondercraft, to explore the transformative r...

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Oct. 23, 2024

From Frenemies to Podcast Pioneers

"What I thought was fascinating was some of the talk about content and influencers and what we talked about at the beginning, how people buy from people they trust...people trust creators more than brands." This week on The P...

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