Episodes

“So, the way that I always love to think about it is for the independent podcaster, True Native Media really acts as a pseudo sales arm.” In over 100 episodes of The Podcast Advertising Playbook, Heather Osgood hasn’t spent a...

“I have to remind people… Let’s just say audio or digital. Audio, in general - it’s a perishable media.” Once the opportunity to monetize on audio is gone, it’s GONE. That can sound pretty scary if you’re new to podcast adver...

“I’m a sales guy, but if I could sell things and see it affect someone else’s livelihood and go from, you know, doing what was a hobby to doing what they love is part of the love that I have for [the podcasting] space.” If yo...

“My biggest encouragement is always keeping an open mind. Keep an open mind and keep very strict reporting. Both are equally important. And, with those paired, I think you can create a very easy roadmap for successful advert...

Are you doing everything you can to make a successful podcast advertising campaign? “Podcast buying, let’s say this tongue in cheek, but it’s hard. It’s not easy…The goal is that you’re getting those really engaged people who...

In today’s milestone episode, we’ve reached episode 100 of the Podcast Advertising Playbook. “Of course, we are gonna continue to see growth in the industry, even with a softening economy. I do believe that podcasts are still...

What is brand advertising 2.0, and what does it have to do with podcast advertising?

What is dark social, how does podcasting advertising fit into it, and why should marketers care?

BONUS EPISODE: Every year I come back from Podcast Movement with fresh new ideas and full of excitement. I always love to share what I learned with you, so today is the day!

Do you want to learn the difference between brand safety and brand suitability? Then stick around for this episode with Tarama Zubatiy from Barometer.

"Not paying attention to audio is an absolute miss for your brand." Korri Kolesa, CRO for Veritonic.

"In late 2005, we were really off the bat doing advertising with a variety of vendors. We were putting 500 shows on ad buys because there were no big shows. Everything was small at that point." - Todd Cochrane, Founder of Blubrry

Podcasting can feel like the wild wild west where things are unregulated. But are they really? Find out from legal expert Gordon Firemark how brands and podcasters should be protecting themselves from lawsuits.

"If we compare podcasting to radio, as a digital medium, podcasting has a greater opportunity to be an accurate measurement of listening." Jeff Vidler, Founder of Signal Hill Insights.

"The nature of podcasting is so fragmented that it makes it difficult for brands to connect with podcasters." Dave Hanley, Chief Revenue Officer at Advertisecast.

The IAB released their 2021 Podcast Advertising Revenue Study and I am here to give my reaction.

"I have to confess, it would be great to do a true crime or a history podcast, but I found my niche in corporate podcasts, and here's why." Graham Brown, Founder and CEO if Pikkal.

"We listen for anything that might not be brand suitable for our clients. So if there's anything that's said, within the ad, or around the ad that doesn't fit with our client's vibe, that's something that we also look out for." - Lindsay Smith, Vice President of Audio Insights at Ad Results Media.

"RedCircle is a podcast hosting platform that focuses on growth and monetization for indie podcasters in particular." Mike Kadin, Founder and CEO of RedCircle.

"One of the things that we did so successfully that really sets us apart is that we standardized the unit that's being sold and allowed that to work across all the shows that are listed in the marketplace." Marty Michael, CEO and Co-Founder at Headgum & Gumball.fm.

"You can move downstream to smaller shows for more inventory, and it also allows you to test more cost-effectively and then scale." - Todd Gallet, Head of Partnerships at Podcorn,

"Podcasting is an exploding market and audio storytellers are the next wave of influencers, but the ads are too hard to buy." - Anna Ratala, CEO & Co-Founder of Zvook.co.

programmatic advertising has made a huge increase in the last couple of years. So I did a little bit of research. I looked into some stats on the growth that it has made. And I want to share that with you.

"I like podcasts. I have a podcast of my own. I'm a nerd about it. I can probably talk people into sampling the space and understanding what host-read ads are." Ray Harkins, the West Coast Lead Podcast Strategist for iHeartRadio, is a long-time friend and industry leader.