Episodes

Feb. 2, 2022

Podcast Advertising From An Agency Perspective With Glenn Rubenstein

We talk a lot about what podcast advertising is like from a brand's perspective, but what about the agencies that support these brands? How do they manage to bridge the partnership between podcasters, networks, rep firms, and brands?

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Jan. 19, 2022

How To Create High Converting Ads With Stew Redwine

Not all podcast ads are created equal, so Stew Redwine, Creative Director from Oxford Road, shares his experience and expert advice to help us create high-converting podcast ads.

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Jan. 5, 2022

How To Secure Long-Term Podcast Advertising Partnerships

Samantha Lee Wright has been successfully partnering with brands on her podcast for the last 6 years. She shares her secrets for creating long-term relationships for advertisers and podcasters.

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Dec. 22, 2021

Podcasting And The Social Audio Ecosystem With Steve Olsher

Can Social Audio and Podcasting exist as partners in the audiosphere?

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Dec. 8, 2021

2022 Podcast Trends and Predictions with Sam Sethi

2021 has been an incredible year for podcasting, but what does 2022 have install for us? Let's find out with Sam Sethi, podcast industry veteran and knowledge curator.

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Nov. 24, 2021

Fatima Zaidi Is Elevating Branded Podcasts

I have always been apprehensive about brands entering the podcast space to create corporate shows without strong guidance from experts. They usually end up as a 30-minute infomercial for their products or services. I am fasci...

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Nov. 10, 2021

How Organifi Uses Podcast Advertising To Drive Sales

I had the privilege of spending time with one of my favorite marketers, Hannah Wanish, Senior Podcast Partnership Manager at Organifi. We explore why Organifi has leaned deep into podcast advertising to drive brand awareness and sales.

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Oct. 27, 2021

The Inside Scoop With Bryan Barletta (What's Happening In Podcasting?)

I welcome Bryan Barletta from Sounds Profitable back on the show to "spill the tea" on what's happening with podcasting.

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Oct. 14, 2021

Let's Talk: The Growth In Podcast Technology

Pete Birsinger, CEO and Founder of Podscribe, has been testing and creating new technologies in podcasting for the last five years. I am fascinated by the growth and expansion in podcast technology, so I invited Pete to join me on …

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Sept. 29, 2021

Understanding Podcast Audience Measurements with Triton Digital

One of the most challenging parts of podcasting and podcast advertising is knowing your audience better. Who are they, what are their preferences, what are their buying habits? Understanding listener preferences is key to creating better content and ads for …

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Sept. 15, 2021

Answering Marketers Questions About Podcast Advertising

We have had a rush of new advertisers enter the space this month, and many of them had questions that I thought would be useful to you.

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Sept. 1, 2021

A Deep Dive Into The Pricing of Podcast Ads

Today I am talking about how the pricing of podcast ads works for both podcasters and advertisers. I did a live stream recently and was inspired by all the questions I received about podcast ad prices. There is a lot …

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Aug. 18, 2021

My Highlights From Podcast Movement 2021

Podcast Movement took place two weeks ago, and it was wonderful to go to the event and to be able to see everyone face to face (or mask to mask). And I wanted to give you a little recap of …

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Aug. 4, 2021

What Podcast Ad Lengths Are The Most Effective?

There is a continual debate in podcast advertising about how long an ad should be to be effective. Paul Riismandel, Senior Director of Marketing and Insights for SXM Media, shares his findings with me after they do control testing on …

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July 21, 2021

Füm Makes Podcast Advertising A Top Priority Marketing Channel

Adam McNeil, Online Marketing and PR Manager, joins me on the podcast to discuss how Füm is taking podcast advertising by storm and making it a huge priority in their marketing strategy.

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July 7, 2021

Podcast Advertising: 2021 Mid-Year Predictions And Trends

With the podcast advertising landscape changing so rapidly in the last 6 months, I want to take a moment and talk about the trends I am seeing and my predictions for the next 6 months. I will cover: 1. The …

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June 23, 2021

Understanding Podcast Attribution with Podsights

"In our world of attribution, it has really shifted from being a nice to have to a need to have. We see certain agencies and brands who will not buy podcast advertising if they cannot get attribution." Sarah Cotenoff, Co-Founder …

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June 16, 2021

How Helix Sleep Makes Podcast Advertising A Success

Martha Gallant, Growth Marketing Manager, sat down with us to talk about how Helix Sleep, a mattress company, took its podcast advertising strategy to the next level and ended up seeing amazing results. She shares some insightful best practices...

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June 9, 2021

How Advertising Agency, Veritone One, Leverages Dynamic Ad Insertion

Bart Roselli, SVP Growth for Veritone One, shared some powerful information about how brands can utilize the benefits of dynamic ad insertion to drive campaign goals. He shares some of the challenges of dynamic ad insertion and how Veritone One...

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June 2, 2021

5 Ways To Buy Podcast Ads For Your Business

More and more companies are joining the podcast ad space, which is very exciting. But the more companies investing in ads, the tricker it becomes to decide the best course of action to take. In this episode, I break down …

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May 26, 2021

How To Prepare A Podcast Ad Campaign Budget

If you don't know how much money or budget to set aside for your podcast ad campaign, you need to listen to this episode. I will go over the different options and recommendations to follow when creating a podcast ad …

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May 19, 2021

8 Tips For Building Effective Podcast Ad Campaigns

Advertisers are constantly looking to level up their podcast advertising campaigns. So today, I will share my top 8 tips for building effective podcast ad campaigns that you can include in yours to improve your results and drive more sales. …

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May 12, 2021

Expert Advice About Creating Effective Branded Podcasts

When companies like Slack, Charles Schwab, Adobe, and Facebook come to you to create branded podcasts, you know you are doing it right. Steve Pratt at Pacific Content has created some of the most memorable branded podcasts, and he joined …

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April 28, 2021

Podcast Advertising Is Reaching The Unreachable On-Demand Generation

Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand generation that is opting out of advertising. We talk about how brands and marketers can gain insights from the...

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