Episodes

"It's a great channel for brands to start in who are moving towards more demand-based marketing. But, at the same time, I like to…

There is a flurry of activity in podcast advertising right now, so I curated a list of seven of the biggest trends I see happenin…

There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Pro…

Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast a…

Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down…

Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direc…

It’s hard work finding independent podcasts (that are active and interested in advertising) yourself. Here are my five recommenda…

How is censorship, distribution criteria, and pirated podcast affecting the podcast industry? I talk about the latest issues plag…

Most Advertisers focus solely on audience downloads, and they miss out on these five other equally important metrics that I share…

No one ever accidentally starts listening to a podcast. People are very intentional about choosing to engage with a podcast. In t…

Host read ads are still the number one ad type in podcasting. In this episode, I am going to teach you how to use these 5 simple,…

The three most common website complaints for podcasters are: I’m not tech savvy, I don’t have the time, and it’s too expensive to…

If you are thinking about dipping into the podcast advertising space for the first time, listen to this episode first. I walk you…

I take a deep dive into the 2019 IAB Revenue Study, which shows how podcast advertising continues to experience hyper-growth, des…

There is some terrible advice out there on the internet about how to do podcast advertising correctly and I am going to debunk si…

Experimenting is always encouraged in podcast advertising. But, there are seven rules to live by when you create an ad campaign. …

There is research that has come out to determine which ad placement (preroll, midroll, or postroll) is more effective for a podca…

Hosting providers are an excellent place to discover the basics of who is listening to a podcast, but not enough for advertisers …

There are several types of podcasts that I discuss in this episode of The Podcast Advertising Playbook. I cover the difference be…

Pre-recorded ads have a place in the podcast ad space, but it's repeatedly proven that host read ads are far more effective. Toda…

Advertisers want quality results from their podcast advertising campaigns. In today's episode, I talk about the best way to track…

It's not so easy to be a podcast guest anymore. Hosts are becoming far more particular with whom they invite on their show becaus…

In this episode of The Podcast Advertising Playbook, Heather shares what the best approach to podcast pricing is, how to get the …

Podcast Advertising has its own set of rules that can feel overwhelming, even to a seasoned advertiser. Pair that with independen…