Episodes

There is some terrible advice out there on the internet about how to do podcast advertising correctly and I am going to debunk si…

Experimenting is always encouraged in podcast advertising. But, there are seven rules to live by when you create an ad campaign. …

There is research that has come out to determine which ad placement (preroll, midroll, or postroll) is more effective for a podca…

Hosting providers are an excellent place to discover the basics of who is listening to a podcast, but not enough for advertisers …

There are several types of podcasts that I discuss in this episode of The Podcast Advertising Playbook. I cover the difference be…

Pre-recorded ads have a place in the podcast ad space, but it's repeatedly proven that host read ads are far more effective. Toda…

Advertisers want quality results from their podcast advertising campaigns. In today's episode, I talk about the best way to track…

It's not so easy to be a podcast guest anymore. Hosts are becoming far more particular with whom they invite on their show becaus…

In this episode of The Podcast Advertising Playbook, Heather shares what the best approach to podcast pricing is, how to get the …

Podcast Advertising has its own set of rules that can feel overwhelming, even to a seasoned advertiser. Pair that with independen…

In this episode, Host Heather Osgood breaks down the difference between host-read dynamic insertions ads and embedded ads. She di…

Advertisers are looking to diversify their ad spend in today's competitive market. Julie Zischke, Head of Offline Acquisition at …

Learning from the best in the business is one of the most effective ways to succeed. Immerse yourself in today's episode with Dav…

Small business owners who want to advertise with podcasts, need to be creative with their budget. Yev Pusin, Director of Marketin…

Episode 3

Episode 2

Episode 1

Introduction Episode