Episodes

Aug. 9, 2023

The Right Partnerships Increase Brand Loyalty

“[The audience] has intentionally gone to this podcast. They’re choosing to listen. They’re choosing to engage. They’re choosing to be a part of that community. And the reason they’re doing that is because that host or that c...

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July 26, 2023

The Basics of Starting a Campaign

“You know, as much as we all love podcasting, and we’re here talking about it, it can be difficult to navigate, and it can be difficult to know exactly where to go.” We love podcasting. We (probably) love podcasting more than...

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July 19, 2023

Podcasting is Under Construction

“Things like Facebook, CTV, etc. Like basically any other digital sort of channel, the ad tech ecosystem, the tools that advertisers use and that publishers use to get ads out there, is a lot more mature and a lot more bullet...

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July 12, 2023

Prioritizing Brand Sustainability

“We always try to say, no matter how much data we have, no matter how strong of a relationship we have with our hosts, things can still happen.” The threat of controversy is always in the back of an advertiser’s mind. What if...

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June 28, 2023

Utilizing a Niche Audience

“I think that’s how a lot of really good podcasts are made. When you’ve got that passion, and you have a message that you really want to share and get out into the world - and there’s no trepidation of, like, I have to have e...

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June 21, 2023

It's All About the Data

“So, there is something here. This medium works - it builds trust. It’s more authentic, and it just creates that craved for human connection that people really want. And especially when they’re thinking about brands. I think ...

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June 14, 2023

Podcast Advertising on a Global Scale

“Australians are used to hearing a US accent deliver a Blue Apron ad. And because of that, when Australians hear a US accent in an ad space on a podcast, they tend to now switch off because they know that product’s not for th...

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May 24, 2023

NPR Style Ads

“I think we kind of owe it to ourselves as publishers to remember what made podcast ads so effective in the first place - they actually sounded authentic.” NPR is one of America’s largest media companies - so they must be doi...

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May 17, 2023

IAB’s 2023 Podcast Ad Revenue Report

It’s time for the IAB’s annual Podcast Advertisement Revenue Report! IAB stands for the Interactive Advertising Bureau, and each year they put together an event where advertisers and content creators alike come together and t...

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May 10, 2023

Avoid Advertiser Fatigue

“I have certainly had conversations with some of the OGs in the podcast space that are like, ‘Hey, podcasts were created to be ad-free. We were trying to get away from this in terrestrial radio, and that’s why we started podc...

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April 26, 2023

Podcast Advertising is Influencer Marketing

“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to say that it’s gonna knock it out of the park, it probably isn’t.” Your first ad campaign probably won’t be your be...

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April 19, 2023

Get Excited About Your Ads

“It’s a privilege to get the attention of advertisers. Just as much as it's a privilege for advertisers to be able to work with certain publishers and podcast hosts.” Podcast ads aren’t always easy to produce, and we can all ...

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April 12, 2023

Getting Thoughtful With Ad Formats

“What makes podcast advertising unique is the ability to establish intimate relationships that are real, and, you know, aren’t digital.” We’ve all heard the joke - if you’re a podcast host, you get a mattress! And who knows m...

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March 22, 2023

Your 2023 Podcast Movement Recap

“So I want to close out and leave you with this thought: How are we elevating the voice of the podcast host?” It’s easy to feel isolated when you’re in podcasting. A lot of the time, you’re working alone behind a computer scr...

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March 15, 2023

A Guide To Pixel Tracking

“The great thing about Pixel Solutions, to your point, is that you’re not asking the client to complete an extra step, to remember a URL, or to remember a promo code. You’re allowing them just to access the website however is...

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March 8, 2023

Do You Have Too Many Podcast Ads? w/ Gabriel Soto

“Yes, there’s a warning that podcast listeners want to get away from ads, and they’re starting to recognize ads on podcasts… [but] people still trust podcast advertisements more than they do radio or TV ads.” Podcast ads are ...

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March 1, 2023

The Podcast Industry Is Changing

“We cannot continue to sign contracts that say the ad is going to live in the episode forever. That’s right. You heard it - forever.” Today, Heather Osgood is back with a solo episode to discuss the changes she’s been seeing ...

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Feb. 22, 2023

Approach Your Next Campaign w/ Confidence ft. Brittany Bernado

“The other thing is, if you’re utilizing host read ads and the host is game, please let them do their thing. The host knows how to speak to their audience, and they know what resonates.” We are so excited to introduce our new...

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Feb. 15, 2023

Your 2023 Podfest Recap w/ Nick Gryniewicz

“The thing that I heard [at Podfest] that was kind of interesting was a speaker that used the phrase, ‘‘spend time with your audience.’ Podcasting can be this kind of one-way street where you’re talking at the audience, and i...

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Feb. 8, 2023

Constructing a Good Ad w/ Lindsay Graham

“No one is really special… You have the same problems as everyone else, and if you can connect with some sort of empathy to the problem that’s being solved by this [product], I think you will find an audience in the sponsorsh...

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Jan. 25, 2023

Do Podcasts Have a Privacy Issue? w/ Jordan Bentley

We’ve all heard the horror stories of smart homes listening to your conversations when they shouldn’t be or mentioning you need a product and immediately getting a targeted ad for it. As our society gets more reliant on techn...

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Jan. 18, 2023

Podcasts Can’t Survive Without Diversity w/ Tangia Al-awaji Estrada

“When we don’t have that level of diversity in our industry, it doesn’t bode well because you’re very quickly going to be irrelevant. As those younger people and those new minds come into things, if it doesn’t engage them, th...

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Jan. 11, 2023

An Audio Revolution w/ Jay Green

“One of the things that you and I had been talking about is this idea of creating a successful relationship from beginning to end… We want the content creator to be rewarded. We want the ad seller to be rewarded, and we want ...

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Dec. 21, 2022

A True Native Media Deep Dive w/ Nick Gryniewicz

“So, the way that I always love to think about it is for the independent podcaster, True Native Media really acts as a pseudo sales arm.” In over 100 episodes of The Podcast Advertising Playbook, Heather Osgood hasn’t spent a...

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