Episodes

July 16, 2020

The 6 Worst Pieces Of Advice About Podcast Advertising That You Shoul…

There is some terrible advice out there on the internet about how to do podcast advertising correctly and I am going to debunk si…

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July 9, 2020

Why These 7 Die Hard Rules Will Result In High Podcast Advertising Co…

Experimenting is always encouraged in podcast advertising. But, there are seven rules to live by when you create an ad campaign. …

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July 2, 2020

Ad placement in a podcast episode is crucial to your advertising succ…

There is research that has come out to determine which ad placement (preroll, midroll, or postroll) is more effective for a podca…

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June 25, 2020

Secrets About Who Is Listening To Podcasts And How To Select The Corr…

Hosting providers are an excellent place to discover the basics of who is listening to a podcast, but not enough for advertisers …

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June 18, 2020

Who Is Making The Millions Of Podcasts That Are Available Today?

There are several types of podcasts that I discuss in this episode of The Podcast Advertising Playbook. I cover the difference be…

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June 10, 2020

Do Podcast Advertising Right By Understanding The Different Types Of …

Pre-recorded ads have a place in the podcast ad space, but it's repeatedly proven that host read ads are far more effective. Toda…

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June 3, 2020

Common Challenges About Podcast Ad Tracking We Will Clarify To Get Yo…

Advertisers want quality results from their podcast advertising campaigns. In today's episode, I talk about the best way to track…

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May 28, 2020

Transform From Amateur To Professional Podcast Guest That Gets Repeat…

It's not so easy to be a podcast guest anymore. Hosts are becoming far more particular with whom they invite on their show becaus…

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May 21, 2020

Podcast Pricing: The easiest way to make it work for you with dynamic…

In this episode of The Podcast Advertising Playbook, Heather shares what the best approach to podcast pricing is, how to get the …

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Feb. 2, 2020

Everything You Need To Know To Create Podcast Ad Campaigns That Conve…

Podcast Advertising has its own set of rules that can feel overwhelming, even to a seasoned advertiser. Pair that with independen…

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Jan. 13, 2020

Host-Read Dynamic Insertion Ads Versus Embedded Ads

In this episode, Host Heather Osgood breaks down the difference between host-read dynamic insertions ads and embedded ads. She di…

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Sept. 30, 2019

Is Podcast Advertising Influencer Marketing?

Advertisers are looking to diversify their ad spend in today's competitive market. Julie Zischke, Head of Offline Acquisition at …

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Sept. 9, 2019

The Art of Successful Podcast Advertising

Learning from the best in the business is one of the most effective ways to succeed. Immerse yourself in today's episode with Dav…

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Aug. 26, 2019

Small Business and Podcast Advertising - Should you be doing it?

Small business owners who want to advertise with podcasts, need to be creative with their budget. Yev Pusin, Director of Marketin…

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