Podcast Ads & Scalability

“[Podcasting] continues to grow. It’s the fastest-growing medium. In fact, compared to any other medium out there, it is surpassing the growth of influencer [marketing] as well.”

It’s easy to compare podcasting to other mediums like TV or radio and say podcasting can’t compare or that it’ll never catch up - but we don’t agree. Podcasting is an incredibly fast-growing medium, and if you’ve ever had questions about its scalability, you’re in the right place. 

On this week’s episode of The Podcast Advertising Playbook, Heather is joined by Elli Dimitroulakos, the Global Head of Ad Innovation at Acast. Heather and Elli discuss: 

• How to scale in podcasting.
• Is it true that you only need to advertise on the top 100 shows? 
• Why bigger shows aren’t always better for advertisers. 
• A new era of programmatic ads. 
• Will creative be delegated by AI in the future?
• Where do you go to buy programmatic ads? 
• Why you should be buying programmatic ads AND host read ads. 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

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