Podcasts & PR 101
PR isn’t about hosting parties and drinking cosmos in the Hamptons - even if that’s what Samantha Jones and Sex and the City led us to believe.
This week, Heather is joined by Molly DeMellier, PR Lead at Acast, and she sets the record straight on what PR actually is! Acast is the hosting distribution and monetization platform for podcasts across the open ecosystem, and Molly shares her insider knowledge about how PR is closely related to podcasting.
Tune in to hear Heather and Molly answer:
- What is PR?
- Who really owns an ad?
- Does every brand need a branded podcast? If so, how do you run a successful one?
- Where should you start with podcast trade publications?
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More of a visual person? Watch this episode on YouTube.
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Molly DeMellier
PR Lead @ Acast
Molly DeMellier is the PR Lead for the Americas at Acast where she is responsible for developing strategic communications and conducting media relations throughout the region. Since joining Acast in 2021, Molly has built and executed a public relations strategy that has garnered press coverage across podcasting and advertising trade publications as well as top tier media outlets including Bloomberg, Variety, The Hollywood Reporter, and more. Molly has also played an integral role in leading Acast’s communications in key industry partnerships such as with President Barack and Mrs. Michelle Obama’s production company Higher Ground. Prior to her role at Acast, Molly worked in PR agencies across New York City where she managed client and media relations for a variety of brands including Netflix, iHeartMedia, Getty Images, PlayVS, and more.
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