Videos

Oct. 21, 2020

Podcast Dynamic Insertion: not just for podcast ads.

Dynamic Insertion is not just for inserting podcast ads into an episode. It has so many other uses that make it an asset to any podcast looking to improve and grow. Powered by Restream https://restream.io/

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Oct. 20, 2020

Podcast Privacy Issues and Tracking Podcast Listeners Is Changing

With all the changes that Apple is making, privacy options will change for podcasts as well as tracking listeners. Bryan Barletta talks to me about what issues we will face, who will be responsible, and how identity partners will come into play to collect data. He predicts that we are…

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Oct. 15, 2020

7 Biggest Trends to Watch In Podcasting Right Now

There is a flurry of activity in podcasting right now, so I curated a list of seven of the biggest trends I see happening and how they will affect you. In this episode, I discuss trends like privacy issues, the domination of podcast player apps, and the real price of…

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Oct. 14, 2020

Podcast Advertising Evolution and Future Predictions

Join Rob Greenlee, VP of Content and Partnerships for Libsyn and I, for his thoughts on how the podcast advertising industry has evolved and what he sees for the future.

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Oct. 8, 2020

How To Grow Your Podcast Audience Using Data From Your Listeners

Johnny Dinkel has found the secret formula for creating a very targeted podcast audience using the data from his listeners. In this episode, he shares his tricks and tips for podcasters and advertisers to dig deeper into their listeners' persona than ever before. He tells us how to leverage different…

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Oct. 7, 2020

Podcast Conversion Rates (LIVE) - Is Podcast Advertising Effective

Today I share insights into how effective is podcast advertising. I take a look at Facebook and podcasts and compare conversion results.

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Sept. 30, 2020

Ask Me Anything: Podcast Advertising (LIVE)

If you and I sat down to chat, what questions would you ask me? In celebration of International Podcast Day tomorrow (Wednesday, September 30, 2020) I am going to do my first ever ASK ME ANYTHING session live. Will you join me? Submit your questions below so I can answer…

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Sept. 29, 2020

Podcast Mastermind Live Session Recap

Join me as I recap all the questions and answers from today's Podcast Mastermind Group. The focus was on podcast monetization. Powered by Restream https://restream.io/

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Aug. 27, 2020

Podcast Advertising: Audience Size Matters, But So Do These 5 Other Metrics.

Most Advertisers focus solely on audience downloads for podcast advertising, and they miss out on these five other equally important metrics that I share in this video. Don’t make the same mistake, it could cost you your podcast ad campaign. I cover the following points: 1. Podcast Audience Size 2.…

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Aug. 18, 2020

I Answer Pressing Questions From Podcasters

How to change your show name. Best podcast marketing practices How to define your listener persona And more.

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Aug. 5, 2020

How To Create A Podcast Website Without Coding

This video is for all the non-tech podcasters out there who need a website solution that doesn't require coding knowledge. I talk with Brenden Mulligan from Podpage on how his company creates podcast websites with one push of a button.

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July 30, 2020

My five essential tips for newbies in the podcast advertising space. Get it right the first time.

If you are thinking about dipping into the podcast advertising space for the first time, watch this video first. I walk you through the best and most successful way to start a test campaign that yields high results.

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May 20, 2020

6 Steps To Success With Podcast Sponsors

Do you need to make money from your podcast but have no idea where to start? Podcast advertising or podcast sponsorships are a great way to turn your side-hustle and passion into something even more valuable. Financial freedom. In this masterclass, I am going to teach you the basics of…

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April 16, 2020

Is My Podcast Ready For Advertisers?

"How many downloads do I need before I can get advertisers on my podcast?" The answer - it depends. I know, what a vague answer, right? but here's the scoop... Like many things in the podcasting space, there is no set rule. An advertiser's goal is to reach as many…

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Feb. 27, 2020

Brand Awareness vs Direct Response Podcast Ad Campaign. Which is better?

A lot of advertisers ask me which type of ad campaign they should do with podcast advertising. I always tell them, it depends on what results you want from the campaign. In this video, I break down the difference and which one is best for which type of result you…

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March 30, 2019

Understanding Analytics

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March 30, 2019

Tracking Results

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March 29, 2019

Pricing Podcast Ads

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March 29, 2019

Types of Podcast Ads

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March 29, 2019

Choosing The Right Podcasts

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March 29, 2019

Are Podcast Ads Right For You?

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