I am super excited to have podcast pro, Dave Jackson from the School Of Podcasting on the live stream. He is a podcast expert who has published over 750 episodes and will share the lessons he has learned along the way. We will talk about the good and the bad…
We need some clear explanations about all the updates and changes to Apple Podcasts. Mathew Passy will be joining me on the live stream to talk us through all the new things happening with Apple Podcasts and how they benefit (or not) us podcasters. Make sure you hit the reminder…
Today, I am breaking the tradition of having a guest on the live stream. Instead, I will share the top takeaways from all the incredibly insightful podcast experts we have had on the show who have talked about growing a podcast audience. Join me as we do a round-up of…
Ask any podcaster what their main goal is, and 95% of them will say it's to get more listeners. But they have no idea how to go about getting more subscribers for their show. When I tell them they need to start marketing or create a PR plan to grow…
I bet you have been told that you have to have show notes and transcriptions for your podcast, but you have no idea why you need them or create ones that are actually helpful in growing your podcast. Well, we have Jaclyn Schiff, an expert in this area, to help…
Do you want to know how to grow and nurture a podcast community of people who love the content you create? Then stick around to learn some quick and effective tips about turning casual listeners into committed podcast fans from Mark Asquith, CEO and Co-Founder of podcast hosting platform Captivate.…
Not all podcasters like sharing their show on social media, so an alternative way to connect with your audience without "borrowed land" is through building an email list. Many podcasts have grown superfans through their email community, and Sean Howard, from Fable and Folly, is here to tell us how…
It feels discouraging when you create this fun content for your podcast, and then no one (except your mom) listens to it. Podcast discoverability is challenging, but there are things that you can do to drive more listeners to your podcast and build your community of fans. Arielle Nissenblatt, from…
If you have a smaller show, it can be hard to monetize your podcast with direct advertisers. So, I asked Twila Dang, Founder & CEO of Matriarch Digital Media, to join me on the live stream to chat about using a marketplace to monetize your podcast. She will explain what…
If your goal is to grow your podcast listenership, then this live session is for you. I am very excited to team up with podcast guru Jessica Kupferman from She Podcast to bring you actionable tips to grow your audience with simple marketing tactics. Jessica and I go way back,…
I am very excited to have Mike Reznick join me on the live stream to talk about how the podcast industry as a whole (not just podcast advertising) is going to influence the future of all audio channels and the marketing space. We will discuss: - How targeting in podcasting…
Because, honestly, that's when the real hard work begins! Nobody really talks about what happens after you secure advertisers for your podcast. What happens next? What do they send me? What do I send them? How do I set the campaign up? I'm going to walk through all these things…
I am super excited to have Ben Krueger, Founder of Cashflow Podcasting, on the live to talk about the right way to launch a podcast. Podfade is a real problem. Even though there are over 2 million podcasts out there, only a third are actually active. Podcasters will miss so…
Podcast advertising campaigns can be tricky, especially if you are new to the space and its quirky nuances. There are specific criteria that marketers can implement to make a solid strategy even better. I will use a case study to help us work through the best practices for podcast advertising.…
I'm going to be talking about podcast statistics and why they are essential to you, your company, and potentially setting up advertising campaigns. Each year, Triton Digital and Edison Research produce a report called The Infinite Dial. If you haven't had a chance to check out my interview with Tom…
There are some specific do's and don't when it comes to branded podcasts. The last thing you want is to make the wrong move and turn people away from your business. Branded podcasts can be a great content machine and a trust builder for your customers, so I invited Matty…
The reason why many podcasts fail is that they are poorly produced, low-value shows. My guest this week is Danny Ozment, founder of Emerald City Productions, a podcast production company. He is here to give us some major tips on improving our podcasts' quality and attracting a bigger audience. He…
Sam Katz, Director of Corporate Marketing, from Marketsmith Inc, joins me on the live session to talk about the lessons that podcasting can learn from influencer marketing to out-perform other channels. Make sure to hit the reminder button to be notified when we go live! #podcast #podcasting #influencermarketing #marketing #podcastadvertising…
Most podcasters I have met prefer to be off-camera. They live in their world of audio and feel confident in it. But only 30% of the UA population listen to podcasts. So how do you grow your audience? How do you reach new listeners? What if live streaming episodes could…
If you are a podcaster who is looking to make more money with advertisers, then you need to watch this video. That is exactly what Amy Wilson and Margaret Abels from What Fresh Hell: Laughing In The Face Of Motherhood did last year. I saw a huge shift towards dynamic…
If you have been on Clubhouse recently, you have probably joined a Billy Samoa Saleebey room. He has taken Clubhouse by storm and is testing how to leverage the social platform to attract and build his podcast audience. I asked him to join me live and share his findings to…
Gone are the days of just pressing record and creating content on the fly. Listeners have upped the content quality game, and so must you if you want people to stay subscribed. Today we are talking about how to format your podcast to make it easier to create awesome episodes…
There are a lot of steps to take before reaching out to advertisers and securing deals. Today, I am sharing the first 4 steps you need to take to set up your outreach operation. We will cover: 1. Creating an outreach spreadsheet or CRM and what to include. 2. Email…
One of the hardest things about being a content creator is coming up with content to keep your audience engaged and invested. Today, I am sharing my best practices and top tips for deciding what kind of content to create to grow your relationship with your audience and keep them…