Martha Gallant, Growth Marketing Manager for Helix Sleep, talks to us about buying podcast ads. She shares her strategy for creating successful podcast ad campaigns, and why podcast advertising works for Helix Sleep. She shares some insightful best practices that they implement with each campaign, leveraging their learning from content…
Do you have a podcast? Have you been struggling to find inspiration and maybe stopped focusing on your show as you should? It's time to improve your podcast with the 5 P's from Marion Abrams. Join Marion Abrams, Podcasting and Video Expert, on the live stream this week. She will…
How do I buy podcast ads? It is not as simple as buying ads for other channels like Facebook. So, I am going to it break down so you can make informed choices that will suit your end goals. I will cover: 1. The different types of podcast ads you…
With the outages on FB, Instagram, WhatsApp, and Messenger yesterday, it is essential not to rely solely on these platforms to grow your podcast. I will share five alternative ways to create an audience on your terms. Make sure you hit the reminder button to get notified when I go…
Let's take a deep dive into the process of finding podcast sponsors and advertisers. 1. How to choose brands to partner with. 2. What to prepare for outreach. 3. What kind of emails to send. 4. How to find the right contact. 5. How to get a response. Join me…
Have you ever wanted to ask a brand directly about what they look for when choosing podcasts to sponsor? Well, folks, it's your lucky day! I invited Adam McNeil, Public Relations Manager from Füm, to join me on the live stream to ask him about it. Adam has been advertising…
There are many ways to make money podcasting, and your hosting provider may be able to help you. I invited Shannon Martin, Director of Communications and Corporate Podcast Specialist for Podbean, to talk to us about how hosting providers can influence how you make money with your podcast. Make sure…
Do you want to learn from a veteran podcaster who has recorded hundreds of host-read ads? Erik Fisher, the host of Beyond The To-Do List, joins me on the live stream to share his experiences about making a sustainable income from his podcast and how you can do it too.…
I have been using Podchaser Pro for a few weeks now, and it is a goldmine of data. So I invited Jon Dispenza to come and give us a live demo, so you can see exactly what's behind the curtain. Make sure you hit the reminder button, so you know…
I am super excited to have podcast pro, Dave Jackson from the School Of Podcasting on the live stream. He is a podcast expert who has published over 750 episodes and will share the lessons he has learned along the way. We will talk about the good and the bad…
We need some clear explanations about all the updates and changes to Apple Podcasts. Mathew Passy will be joining me on the live stream to talk us through all the new things happening with Apple Podcasts and how they benefit (or not) us podcasters. Make sure you hit the reminder…
Today, I am breaking the tradition of having a guest on the live stream. Instead, I will share the top takeaways from all the incredibly insightful podcast experts we have had on the show who have talked about growing a podcast audience. Join me as we do a round-up of…
Ask any podcaster what their main goal is, and 95% of them will say it's to get more listeners. But they have no idea how to go about getting more subscribers for their show. When I tell them they need to start marketing or create a PR plan to grow…
I bet you have been told that you have to have show notes and transcriptions for your podcast, but you have no idea why you need them or create ones that are actually helpful in growing your podcast. Well, we have Jaclyn Schiff, an expert in this area, to help…
Do you want to know how to grow and nurture a podcast community of people who love the content you create? Then stick around to learn some quick and effective tips about turning casual listeners into committed podcast fans from Mark Asquith, CEO and Co-Founder of podcast hosting platform Captivate.…
Not all podcasters like sharing their show on social media, so an alternative way to connect with your audience without "borrowed land" is through building an email list. Many podcasts have grown superfans through their email community, and Sean Howard, from Fable and Folly, is here to tell us how…
It feels discouraging when you create this fun content for your podcast, and then no one (except your mom) listens to it. Podcast discoverability is challenging, but there are things that you can do to drive more listeners to your podcast and build your community of fans. Arielle Nissenblatt, from…
If you have a smaller show, it can be hard to monetize your podcast with direct advertisers. So, I asked Twila Dang, Founder & CEO of Matriarch Digital Media, to join me on the live stream to chat about using a marketplace to monetize your podcast. She will explain what…
If your goal is to grow your podcast listenership, then this live session is for you. I am very excited to team up with podcast guru Jessica Kupferman from She Podcast to bring you actionable tips to grow your audience with simple marketing tactics. Jessica and I go way back,…
I am very excited to have Mike Reznick join me on the live stream to talk about how the podcast industry as a whole (not just podcast advertising) is going to influence the future of all audio channels and the marketing space. We will discuss: - How targeting in podcasting…
Because, honestly, that's when the real hard work begins! Nobody really talks about what happens after you secure advertisers for your podcast. What happens next? What do they send me? What do I send them? How do I set the campaign up? I'm going to walk through all these things…
I am super excited to have Ben Krueger, Founder of Cashflow Podcasting, on the live to talk about the right way to launch a podcast. Podfade is a real problem. Even though there are over 2 million podcasts out there, only a third are actually active. Podcasters will miss so…
Podcast advertising campaigns can be tricky, especially if you are new to the space and its quirky nuances. There are specific criteria that marketers can implement to make a solid strategy even better. I will use a case study to help us work through the best practices for podcast advertising.…
I'm going to be talking about podcast statistics and why they are essential to you, your company, and potentially setting up advertising campaigns. Each year, Triton Digital and Edison Research produce a report called The Infinite Dial. If you haven't had a chance to check out my interview with Tom…