Companies are starting to realize that they can't hard-sell to their customers anymore. That is why influencer marketing and specifically podcast advertising is on the rise. More brands are trying to reach their audience in an authentic and intimate way.
Anna Ratala from Zvook.co talks to Heather Osgood from True Native Media about the rise of podcast influencer marketing and how she is helping podcasts of all sizes to monetize through the Zvook platform.
https://www.podcastadvertisingplaybook.com/84
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