Podcastadvertising Episodes

Jan. 21, 2021

This Podcast 3X'd Their Revenue In 12 Months With One Change

What Fresh Hell: Laughing In The Face Of Motherhood took their income and tripled it in one year by switching their show to dynam…

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Jan. 14, 2021

How ThoughtLeaders Uses YouTube To Help Advertisers Sell On Podcasts

Daniel Conn's unique company, ThoughtLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on pod…

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Dec. 31, 2020

This One Thing Sets Podcast Advertising Apart From Other Marketing Ch…

What is the difference between social media ads and podcast advertising? I get this question a lot. There is one huge differentia…

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Dec. 24, 2020

How To Improve Podcast Ad Results By Diversifying Genres

The number one mistake new podcast advertisers make is they only go with the genres that match their brand or product. This dras…

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Dec. 17, 2020

How Does Podcast Advertising Work and Why is it Effective?

With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From In…

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Dec. 3, 2020

A Breakdown Of Four Types of Podcast Ads

It's important for advertisers to know what options are available when purchasing podcast ads. With the addition of streaming ads…

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Nov. 26, 2020

Take A Peek Behind The Podcast Analytics Curtain with Cameron Hendrix

Cameron Hendrix, Co-Founder of Magellan AI, joins me to talk about how his company has become a powerhouse in the podcast industr…

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Nov. 19, 2020

4 Reasons Why Marketers Are Migrating To Podcast Ads

As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results.  Bu…

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Nov. 12, 2020

Podsights: The Growth And Future Of Podcast Attribution

The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now.…

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Nov. 5, 2020

Live Stream: Podcast Industry News With Rob Greenlee, Libsyn

Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to talk about what is happening in …

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Oct. 15, 2020

7 Biggest Trends To Watch In Podcast Advertising Right Now

There is a flurry of activity in podcast advertising right now, so I curated a list of seven of the biggest trends I see happenin…

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Oct. 8, 2020

Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws…

There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Pro…

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Oct. 1, 2020

Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media

Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast a…

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Sept. 24, 2020

Why The Speed Of Podcast Advertising Is Different And Why It Works Be…

Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down…

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Sept. 17, 2020

Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is…

Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direc…

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