Podcast Advertising Resources Episodes

Welcome to the podcast advertising resource list. We have curated episodes specifically geared to helping you learn about podcast advertising. From brands like Helix and Organifi to industry experts from advertising agencies and ads tech, we bring you the best knowledge that you can find online.
May 26, 2021

How To Prepare A Podcast Ad Campaign Budget

If you don't know how much money or budget to set aside for your podcast ad campaign, you need to listen to this episode. I will …

Episode page
May 19, 2021

8 Tips For Building Effective Podcast Ad Campaigns

Advertisers are constantly looking to level up their podcast advertising campaigns. So today, I will share my top 8 tips for buil…

Episode page
April 28, 2021

Podcast Advertising Is Reaching The Unreachable On-Demand Generation

Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand gen…

Episode page
April 21, 2021

3 Podcast Advertising Examples That Generate Revenue

We are deep-diving into podcast host-read ad examples today! I have received many requests to share what a good podcast ad sounds…

Episode page
April 15, 2021

Podcasters: The New Influencer For Brands

How would your brand leverage an influencer who has 30 - 60 minutes with your target customers? A podcast host provides a direct …

Episode page
April 8, 2021

5 Reasons This Podcast Sponsorship Campaign Lost

Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcas…

Episode page
March 18, 2021

4 Ways Hosting Providers Affect Podcast Ad Campaigns

In this episode, I will talk to you about how podcast hosting providers stack up, why it's important for you as an advertiser to …

Episode page
March 11, 2021

Answering Advertisers Questions About Podcast Advertising

I talk with tons of advertisers each month, and one of the challenges they face is that they cannot find answers to the questions…

Episode page
March 4, 2021

Podcast Programmatic Ads Explained By Industry Expert

While host-read ads are extremely effective in podcasting, they may not be the best fit for your marketing mix. So, I invited Ste…

Episode page
Feb. 25, 2021

Podcast Advertising Best Practices For Marketers

In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast ads.  I cover th…

Episode page
Feb. 18, 2021

Finding Podcasts To Advertise On Got A Lot Easier With Podchaser

One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Mos…

Episode page
Feb. 11, 2021

How Podcast Advertising Will Influence The Future Of Audio

"I'm curious to understand how brands are going to be thinking about voice activation because once they have experimented in podc…

Episode page
Feb. 4, 2021

Industry Expert Examines The Changes In Podcast Advertising

Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The …

Episode page
Jan. 21, 2021

This Podcast 3X'd Their Revenue In 12 Months With One Change

What Fresh Hell: Laughing In The Face Of Motherhood took their income and tripled it in one year by switching their show to dynam…

Episode page
Jan. 14, 2021

How ThoughtLeaders Uses YouTube To Help Advertisers Sell On Podcasts

Daniel Conn's unique company, ThoughtLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on pod…

Episode page