Podcastadvertising Episodes

I talk with tons of advertisers each month, and one of the challenges they face is that they cannot find answers to the questions…

While host-read ads are extremely effective in podcasting, they may not be the best fit for your marketing mix. So, I invited Ste…

In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast ads.  I cover th…

One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Mos…

"I'm curious to understand how brands are going to be thinking about voice activation because once they have experimented in podc…

Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The …

What Fresh Hell: Laughing In The Face Of Motherhood took their income and tripled it in one year by switching their show to dynam…

Daniel Conn's unique company, ThoughtLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on pod…

What is the difference between social media ads and podcast advertising? I get this question a lot. There is one huge differentia…

The number one mistake new podcast advertisers make is they only go with the genres that match their brand or product. This dras…

With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From In…

It's important for advertisers to know what options are available when purchasing podcast ads. With the addition of streaming ads…

Cameron Hendrix, Co-Founder of Magellan AI, joins me to talk about how his company has become a powerhouse in the podcast industr…

As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results.  Bu…

The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now.…