Podcast Advertising Resources Episodes
Industry Expert Examines The Changes In Podcast Advertising
Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The …
This Podcast 3X'd Their Revenue In 12 Months With One Change
What Fresh Hell: Laughing In The Face Of Motherhood took their income and tripled it in one year by switching their show to dynam…
How ThoughtLeaders Uses YouTube To Help Advertisers Sell On Podcasts
Daniel Conn's unique company, ThoughtLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on pod…
This One Thing Sets Podcast Advertising Apart From Other Marketing Ch…
What is the difference between social media ads and podcast advertising? I get this question a lot. There is one huge differentia…
How To Improve Podcast Ad Results By Diversifying Genres
The number one mistake new podcast advertisers make is they only go with the genres that match their brand or product. This dras…
How Does Podcast Advertising Work and Why is it Effective?
With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From In…
A Breakdown Of Four Types of Podcast Ads
It's important for advertisers to know what options are available when purchasing podcast ads. With the addition of streaming ads…
Take A Peek Behind The Podcast Analytics Curtain with Cameron Hendrix
Cameron Hendrix, Co-Founder of Magellan AI, joins me to talk about how his company has become a powerhouse in the podcast industr…
4 Reasons Why Marketers Are Migrating To Podcast Ads
As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results. Bu…
Podsights: The Growth And Future Of Podcast Attribution
The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now.…
Live Stream: Podcast Industry News With Rob Greenlee, Libsyn
Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to talk about what is happening in …
7 Biggest Trends To Watch In Podcast Advertising Right Now
There is a flurry of activity in podcast advertising right now, so I curated a list of seven of the biggest trends I see happenin…
Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws…
There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Pro…
Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media
Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast a…
Why The Speed Of Podcast Advertising Is Different And Why It Works Be…
Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down…