Podcast Advertising Resources Episodes

Welcome to the podcast advertising resource list. We have curated episodes specifically geared to helping you learn about podcast advertising. From brands like Helix and Organifi to industry experts from advertising agencies and ads tech, we bring you the best knowledge that you can find online.
Feb. 25, 2021

Podcast Advertising Best Practices For Marketers

In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast ads. I cover the following: Different ways to buy ads and their pros and cons. How to identify shows to …

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Feb. 18, 2021

Finding Podcasts To Advertise On Got A Lot Easier With Podchaser

One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Most brands will search Google or Apple podcasts, but that is very limiting. Podchaser, also know as the "IMDb for...

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Feb. 11, 2021

How Podcast Advertising Will Influence The Future Of Audio

"I'm curious to understand how brands are going to be thinking about voice activation because once they have experimented in podcasting. The next level is thinking about what kind of interactive audio I could offer my audience to add even …

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Feb. 4, 2021

Industry Expert Examines The Changes In Podcast Advertising

Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The Podcast Consumer, Edison’s annual look at podcast listeners' demographics and habits. He is the co-author of …

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Jan. 21, 2021

This Podcast 3X'd Their Revenue In 12 Months With One Change

What Fresh Hell: Laughing In The Face Of Motherhood took their income and tripled it in one year by switching their show to dynamic ad insertion. By doing so, they were able to access their back catalog of evergreen content …

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Jan. 14, 2021

How ThoughtLeaders Uses YouTube To Help Advertisers Sell On Podcasts

Daniel Conn's unique company, ThoughtLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on podcasts. In today's episode, Daniel tells us how leveraging data from other content creators (predominantly long-form) has...

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Dec. 31, 2020

This One Thing Sets Podcast Advertising Apart From Other Marketing Ch…

What is the difference between social media ads and podcast advertising? I get this question a lot. There is one huge differentiating factor, and I discuss it in today's episode. Don't forget to subscribe for weekly insights into podcast...

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Dec. 24, 2020

How To Improve Podcast Ad Results By Diversifying Genres

The number one mistake new podcast advertisers make is they only go with the genres that match their brand or product. This drastically limits options and doesn't leverage the full potential of their ads. In this episode, I discuss how …

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Dec. 17, 2020

How Does Podcast Advertising Work and Why is it Effective?

With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From Incremental Media, Eric Smith joins us on the show today to talk about how to leverage podcast ads, why they …

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Dec. 3, 2020

A Breakdown Of Four Types of Podcast Ads

It's important for advertisers to know what options are available when purchasing podcast ads. With the addition of streaming ads now available, I thought it was a good time to break down the four different options. Embedded Ads, Dynamically Inserted...

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Nov. 26, 2020

Take A Peek Behind The Podcast Analytics Curtain with Cameron Hendrix

Cameron Hendrix, Co-Founder of Magellan AI, joins me to talk about how his company has become a powerhouse in the podcast industry and their strategies behind collecting data. Magellan AI captures all ads, whether host-read or pre-recorded, baked-in...

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Nov. 19, 2020

4 Reasons Why Marketers Are Migrating To Podcast Ads

As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results. But, with 79% of podcast listeners saying they don't mind ads, marketers are flocking to try out new campaigns to...

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Nov. 12, 2020

Podsights: The Growth And Future Of Podcast Attribution

The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now. Podsights is the new standard in attribution technology that brands and agencies use to measure and scale their...

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Nov. 5, 2020

Live Stream: Podcast Industry News With Rob Greenlee, Libsyn

Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to talk about what is happening in the podcast industry. We cover a variety of topics like the Podcast Academy, what the future holds …

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Oct. 15, 2020

7 Biggest Trends To Watch In Podcast Advertising Right Now

There is a flurry of activity in podcast advertising right now, so I curated a list of seven of the biggest trends I see happening and how they will affect you. In this episode, I discuss trends like privacy issues, …

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