Podcast Advertising Resources Episodes
Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws…
There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Profitable to share his insider knowledge. We talk about the importance of brand safety and how …
Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media
Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast audience. In this episode, he shares his tricks and tips for podcasters and advertisers to dig deeper into their listeners'...
Why The Speed Of Podcast Advertising Is Different And Why It Works Be…
Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down why speed doesn’t matter, and how the intention behind the way listeners engage with podcasts, is far more …
Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is…
Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direct response and brand awareness; why one might not work for you; and how to figure that out …
Don't Just Use Apple Podcasts To Find Shows To Advertise On. Do This …
It’s hard work finding independent podcasts (that are active and interested in advertising) yourself. Here are my five recommendations for finding quality podcasts to advertise on.